Snap Inc.

BRSE:SNAP Stock Report

Market Cap: CHF 16.7b

Snap Valuation

Is SNAP undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SNAP when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
CHF 23.90
Fair Value
45.6% undervalued intrinsic discount
34
Number of Analysts

Below Fair Value: SNAP (CHF13) is trading below our estimate of fair value (CHF23.9)

Significantly Below Fair Value: SNAP is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SNAP?

Key metric: As SNAP is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SNAP. This is calculated by dividing SNAP's market cap by their current revenue.
What is SNAP's PS Ratio?
PS Ratio3.5x
SalesUS$5.17b
Market CapUS$18.21b

Price to Sales Ratio vs Peers

How does SNAP's PS Ratio compare to its peers?

The above table shows the PS ratio for SNAP vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average7.2x
PINS Pinterest
5.9x12.2%US$20.5b
4689 LY
1.6x5.8%JP¥3.0t
REA REA Group
18.1x7.2%AU$30.4b
A035420 NAVER
3x8.6%₩31.6t
SNAP Snap
3.5x11.1%CHF 18.2b

Price-To-Sales vs Peers: SNAP is good value based on its Price-To-Sales Ratio (3.5x) compared to the peer average (7.2x).

Price to Sales Ratio vs Industry

How does SNAP's PS Ratio compare vs other companies in the European Interactive Media and Services Industry?

10 CompaniesPrice / SalesEstimated GrowthMarket Cap
SNAP 3.5xIndustry Avg. 1.6xNo. of Companies15PS02.44.87.29.612+
10 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SNAP is expensive based on its Price-To-Sales Ratio (3.5x) compared to the European Interactive Media and Services industry average (1.6x).

Price to Sales Ratio vs Fair Ratio

What is SNAP's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SNAP PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio3.5x
Fair PS Ratio5.3x

Price-To-Sales vs Fair Ratio: SNAP is good value based on its Price-To-Sales Ratio (3.5x) compared to the estimated Fair Price-To-Sales Ratio (5.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SNAP forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Currentn/a
CHF 12.06
0%
15.4%CHF 15.56CHF 8.24n/a34
Jan ’26CHF 13.00
CHF 11.75
-9.6%
16.9%CHF 16.16CHF 8.08n/a34
Dec ’25CHF 13.00
CHF 11.58
-10.9%
17.0%CHF 15.89CHF 7.95n/a34
Nov ’25CHF 13.00
CHF 11.23
-13.6%
17.0%CHF 15.54CHF 7.77n/a34
Oct ’25CHF 13.00
CHF 10.95
-15.8%
16.3%CHF 15.25CHF 6.78n/a34
Sep ’25CHF 13.00
CHF 11.27
-13.3%
14.9%CHF 15.34CHF 8.10n/a32
Aug ’25CHF 13.00
CHF 13.76
+5.9%
14.0%CHF 17.83CHF 8.92n/a33
Jul ’25CHF 13.00
CHF 13.75
+5.7%
15.1%CHF 18.06CHF 9.03n/a32
Jun ’25CHF 13.00
CHF 13.76
+5.8%
15.1%CHF 18.11CHF 9.06n/a32
May ’25CHF 13.00
CHF 13.81
+6.3%
15.2%CHF 18.38CHF 9.19n/a33
Apr ’25CHF 13.00
CHF 11.90
-8.5%
18.8%CHF 17.55CHF 7.02n/a33
Mar ’25CHF 13.00
CHF 11.90
-8.5%
19.0%CHF 17.59CHF 7.04n/a33
Feb ’25CHF 13.00
CHF 12.83
-1.3%
30.6%CHF 19.87CHF 6.48n/a33
Jan ’25CHF 13.00
CHF 10.96
-15.7%
38.0%CHF 19.87CHF 6.05CHF 13.0032
Dec ’24CHF 13.00
CHF 9.06
-30.3%
21.7%CHF 13.91CHF 6.09CHF 13.0031
Nov ’24CHF 13.00
CHF 9.32
-28.3%
19.6%CHF 13.62CHF 6.35CHF 13.0031
Oct ’24CHF 13.00
CHF 9.13
-29.8%
23.2%CHF 14.59CHF 5.93CHF 13.0031
Sep ’24CHF 13.00
CHF 9.16
-29.5%
24.0%CHF 14.13CHF 5.74CHF 13.0032
Aug ’24CHF 13.00
CHF 9.00
-30.8%
24.1%CHF 13.91CHF 5.65CHF 13.0032
Jul ’24CHF 13.00
CHF 8.75
-32.7%
22.8%CHF 14.57CHF 5.92CHF 13.0032
Jun ’24CHF 13.00
CHF 8.75
-32.7%
24.6%CHF 14.48CHF 5.88CHF 13.0031
May ’24CHF 13.00
CHF 8.77
-32.5%
24.9%CHF 14.34CHF 5.83CHF 13.0031
Apr ’24CHF 13.00
CHF 9.81
-24.5%
22.4%CHF 14.65CHF 6.41CHF 13.0032
Mar ’24CHF 13.00
CHF 9.99
-23.1%
26.5%CHF 18.49CHF 6.47CHF 13.0032
Feb ’24CHF 13.00
CHF 9.91
-23.8%
32.2%CHF 20.90CHF 6.36CHF 13.0032
Jan ’24CHF 13.00
CHF 10.63
-18.3%
40.2%CHF 25.08CHF 6.50CHF 13.0033
Analyst Price Target
Consensus Narrative from 34 Analysts
CHF 15.77
Fair Value
17.6% undervalued intrinsic discount
34
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/01/18 12:55
End of Day Share Price 2025/01/09 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Snap Inc. is covered by 73 analysts. 40 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Richard KramerArete Research Services LLP
James KelleherArgus Research Company
James CordwellAtlantic Equities LLP