TUI AG

SWX:TUI1 Stock Report

Market Cap: CHF 3.3b

TUI Valuation

Is TUI1 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of TUI1 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: TUI1 (CHF44) is trading below our estimate of fair value (CHF74.67)

Significantly Below Fair Value: TUI1 is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for TUI1?

Key metric: As TUI1 is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for TUI1. This is calculated by dividing TUI1's market cap by their current revenue.
What is TUI1's PS Ratio?
PS Ratio0.2x
Sales€17.93b
Market Cap€3.32b

Price to Sales Ratio vs Peers

How does TUI1's PS Ratio compare to its peers?

The above table shows the PS ratio for TUI1 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.7x
ODHN Orascom Development Holding
0.5x7.4%CHF 331.5m
LMN lastminute.com
0.5x6.0%CHF 177.6m
TNL Travel + Leisure
0.9x4.2%US$3.5b
VAC Marriott Vacations Worldwide
1x18.4%US$3.2b
TUI1 TUI
0.2x3.8%CHF 3.3b

Price-To-Sales vs Peers: TUI1 is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (5.4x).

Price to Sales Ratio vs Industry

How does TUI1's PS Ratio compare vs other companies in the European Hospitality Industry?

24 CompaniesPrice / SalesEstimated GrowthMarket Cap
Industry Avg.1.1x7.3%
TUI1 TUI
 0.2x3.8%US$3.51b
TUI1 0.2xIndustry Avg. 1.1xNo. of Companies23PS00.81.62.43.24+
24 CompaniesEstimated GrowthMarket Cap
Industry Avg.1.1x22.3%
TUI1 TUI
 0.2x48.3%US$3.51b
No more companies

Price-To-Sales vs Industry: TUI1 is good value based on its Price-To-Sales Ratio (0.2x) compared to the European Hospitality industry average (1.1x).

Price to Sales Ratio vs Fair Ratio

What is TUI1's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

TUI1 PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio1.8x

Price-To-Sales vs Fair Ratio: TUI1 is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (1.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst TUI1 forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 7.95
CHF 21.61
+171.7%
38.0%CHF 37.16CHF 11.16n/a9
Dec ’25CHF 6.98
CHF 21.61
+209.5%
38.0%CHF 37.16CHF 11.16n/a9
Nov ’25CHF 7.34
CHF 21.61
+194.3%
38.0%CHF 37.16CHF 11.16n/a9
Oct ’25CHF 6.51
CHF 21.61
+232.2%
38.0%CHF 37.16CHF 11.16n/a9
Sep ’25CHF 5.79
CHF 21.61
+273.3%
38.0%CHF 37.16CHF 11.16n/a9
Aug ’25CHF 5.70
CHF 21.61
+279.1%
38.0%CHF 37.16CHF 11.16n/a9
Jul ’25CHF 6.48
CHF 21.61
+233.3%
38.0%CHF 37.16CHF 11.16n/a9
Jun ’25CHF 6.16
CHF 21.61
+250.7%
38.0%CHF 37.16CHF 11.16n/a9
May ’25CHF 6.68
CHF 21.61
+223.4%
38.0%CHF 37.16CHF 11.16n/a9
Apr ’25n/a
CHF 21.61
0%
38.0%CHF 37.16CHF 11.16n/a9
Mar ’25CHF 6.12
CHF 21.61
+253.3%
38.0%CHF 37.16CHF 11.16n/a9
Feb ’25CHF 5.95
CHF 21.61
+263.4%
38.0%CHF 37.16CHF 11.16n/a9
Jan ’25n/a
CHF 21.61
0%
38.0%CHF 37.16CHF 11.16n/a9
Dec ’24n/a
CHF 21.61
0%
38.0%CHF 37.16CHF 11.16CHF 6.989
Nov ’24n/a
CHF 21.61
0%
38.0%CHF 37.16CHF 11.16CHF 7.349
Oct ’24n/a
CHF 21.61
0%
38.0%CHF 37.16CHF 11.16CHF 6.519
Sep ’24CHF 5.06
CHF 21.61
+327.4%
38.0%CHF 37.16CHF 11.16CHF 5.799
Aug ’24CHF 7.00
CHF 21.61
+209.0%
38.0%CHF 37.16CHF 11.16CHF 5.709
Jul ’24CHF 6.40
CHF 21.61
+237.9%
38.0%CHF 37.16CHF 11.16CHF 6.489
Jun ’24CHF 5.79
CHF 21.61
+273.4%
38.0%CHF 37.16CHF 11.16CHF 6.169
May ’24CHF 5.67
CHF 21.61
+281.1%
38.0%CHF 37.16CHF 11.16CHF 6.689
Apr ’24CHF 7.25
CHF 21.61
+198.2%
38.0%CHF 37.16CHF 11.16n/a9
Mar ’24CHF 44.00
CHF 21.61
-50.9%
38.0%CHF 37.16CHF 11.16CHF 6.129
Feb ’24CHF 440.00
CHF 20.36
-95.4%
29.5%CHF 34.12CHF 15.05CHF 5.957
Jan ’24CHF 440.00
CHF 17.35
-96.1%
13.0%CHF 20.73CHF 14.80n/a6
Dec ’23CHF 450.00
CHF 17.53
-96.1%
9.5%CHF 19.99CHF 15.23n/a6

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2023/03/01 01:01
End of Day Share Price 2023/02/27 00:00
Earnings2022/12/31
Annual Earnings2022/09/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

TUI AG is covered by 44 analysts. 14 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
SEBASTIAN HEINBankhaus Lampe KG
James Rowland ClarkBarclays
Stuart GordonBerenberg