DAVIDsTEA's CEO is Sarah Segal, appointed in Dec 2020, has a tenure of 5.42 years. total yearly compensation is CA$512.62K, comprised of 99.4% salary and 0.6% bonuses, including company stock and options. directly owns 0.87% of the company’s shares, worth CA$262.85K. The average tenure of the management team and the board of directors is 5.4 years and 7.8 years respectively.
Key information
Sarah Segal
Chief executive officer
CA$512.6k
Total compensation
CEO salary percentage
99.41%
CEO tenure
5.4yrs
CEO ownership
0.9%
Management average tenure
5.4yrs
Board average tenure
7.8yrs
Recent management updates
Recent updates
CEO Compensation Analysis
How has Sarah Segal's remuneration changed compared to DAVIDsTEA's earnings?
Date
Total Compensation
Salary
Company Earnings
Jan 31 2026
n/a
n/a
CA$3m
Nov 01 2025
n/a
n/a
CA$130k
Aug 02 2025
n/a
n/a
-CA$802k
May 03 2025
n/a
n/a
-CA$727k
Feb 01 2025
CA$513k
CA$510k
-CA$3m
Nov 02 2024
n/a
n/a
-CA$10m
Aug 03 2024
n/a
n/a
-CA$12m
May 04 2024
n/a
n/a
-CA$14m
Feb 03 2024
CA$521k
CA$514k
-CA$14m
Oct 28 2023
n/a
n/a
-CA$13m
Jul 29 2023
n/a
n/a
-CA$14m
Apr 29 2023
n/a
n/a
-CA$15m
Jan 28 2023
CA$712k
CA$543k
-CA$15m
Oct 29 2022
n/a
n/a
-CA$10m
Jul 30 2022
n/a
n/a
-CA$7m
Apr 30 2022
n/a
n/a
CA$73m
Jan 29 2022
CA$1m
CA$501k
CA$78m
Oct 30 2021
n/a
n/a
CA$50m
Jul 31 2021
n/a
n/a
CA$66m
May 01 2021
n/a
n/a
-CA$7m
Jan 30 2021
CA$419k
CA$301k
-CA$56m
Oct 31 2020
n/a
n/a
-CA$34m
Aug 01 2020
n/a
n/a
-CA$60m
May 02 2020
n/a
n/a
-CA$74m
Feb 01 2020
CA$322k
CA$230k
-CA$31m
Compensation vs Market: Sarah's total compensation ($USD374.78K) is above average for companies of similar size in the Canadian market ($USD149.92K).
Compensation vs Earnings: Sarah's compensation has been consistent with company performance over the past year.
CEO
Sarah Segal (40 yo)
5.4yrs
Tenure
CA$512,615
Compensation
Ms. Sarah Segal has been Chief Brand Officer at DAVIDsTEA Inc since August 21, 2018 and serves as its Chief Executive Officer since December 16, 2020. Ms. Segal has been Director at DAVIDsTEA Inc. since Ju...
Leadership Team
Name
Position
Tenure
Compensation
Ownership
Sarah Segal
CEO, Chief Brand Officer & Director
5.4yrs
CA$512.62k
0.87% CA$ 262.8k
Frank Zitella
President
7.4yrs
CA$411.65k
1.29% CA$ 390.1k
Carolyn Courage
Head of People Experience
3.9yrs
CA$177.23k
no data
Laura Wordingham
Head of Tea & Merchandising
5.2yrs
CA$180.36k
no data
Guillaume Briere
Creative Director
5.6yrs
CA$180.09k
no data
5.4yrs
Average Tenure
Experienced Management: DTEA's management team is seasoned and experienced (5.4 years average tenure).
Board Members
Name
Position
Tenure
Compensation
Ownership
Sarah Segal
CEO, Chief Brand Officer & Director
4.9yrs
CA$512.62k
0.87% CA$ 262.8k
Susan Burkman
Independent Director
7.8yrs
CA$85.96k
0.013% CA$ 4.0k
Pat De Marco
Independent Lead Director
7.9yrs
CA$112.96k
no data
Jane Segal
Chairman of the Board
4.7yrs
CA$127.92k
5.92% CA$ 1.8m
Peter Robinson
Independent Director
7.9yrs
CA$84.86k
0.0019% CA$ 562.2
7.8yrs
Average Tenure
71yo
Average Age
Experienced Board: DTEA's board of directors are considered experienced (7.8 years average tenure).
Company Analysis and Financial Data Status
Data
Last Updated (UTC time)
Company Analysis
2026/05/11 01:44
End of Day Share Price
2026/05/11 00:00
Earnings
2026/01/31
Annual Earnings
2026/01/31
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
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Analyst Sources
DAVIDsTEA Inc. is covered by 4 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.