A & W Food Services of Canada Management
Management criteria checks 2/4
A & W Food Services of Canada's CEO is Susan Senecal, appointed in Aug 2015, has a tenure of 10.58 years. total yearly compensation is CA$687.01K, comprised of 77.2% salary and 22.8% bonuses, including company stock and options. directly owns 3.44% of the company’s shares, worth CA$30.59M. The average tenure of the management team and the board of directors is 5.3 years and 1.4 years respectively.
Key information
Susan Senecal
Chief executive officer
CA$687.0k
Total compensation
| CEO salary percentage | 77.21% |
| CEO tenure | 10.6yrs |
| CEO ownership | 3.4% |
| Management average tenure | 5.3yrs |
| Board average tenure | 1.4yrs |
Recent management updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 28 2025 | n/a | n/a | CA$55m |
| Sep 07 2025 | n/a | n/a | CA$36m |
| Jun 15 2025 | n/a | n/a | CA$23m |
| Mar 23 2025 | n/a | n/a | CA$16m |
| Dec 29 2024 | CA$687k | CA$530k | CA$12m |
Compensation vs Market: Susan's total compensation ($USD504.07K) is below average for companies of similar size in the Canadian market ($USD1.42M).
Compensation vs Earnings: Insufficient data to compare Susan's compensation with company performance.
CEO
Susan Senecal
Ms. Susan D. Senecal serves as Chief Executive Officer at A&W Trade Marks Inc., since February 16, 2018. Ms. Senecal has been Chief Executive Officer of A&W Revenue Royalties Income Fund and A&W Food Servi...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 10.6yrs | CA$687.01k | 3.44% CA$ 30.6m | |
| Chief Financial Officer | 5.3yrs | CA$476.44k | 0.11% CA$ 951.9k | |
| Chief Operating Officer | no data | CA$351.36k | 0.024% CA$ 210.7k | |
| Vice President of Marketing | no data | no data | 0.0031% CA$ 27.2k | |
| Vice President of People Potential | no data | no data | 0.0037% CA$ 32.8k |
Experienced Management: AW's management team is seasoned and experienced (5.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 1.4yrs | CA$687.01k | 3.44% CA$ 30.6m | |
| Independent Director | 8.1yrs | no data | no data | |
| Independent Chairman of the Board | 10.6yrs | CA$27.50k | 8.95% CA$ 79.7m | |
| Independent Director | 1.4yrs | CA$25.00k | 0.0040% CA$ 36.1k | |
| Independent Director | 1.4yrs | CA$22.50k | 0.0039% CA$ 34.4k | |
| Director | less than a year | no data | no data | |
| Independent Director | 8.1yrs | no data | no data | |
| Independent Director | 1.4yrs | CA$22.50k | 0.040% CA$ 357.7k | |
| Independent Director | 1.4yrs | CA$25.00k | 0.020% CA$ 180.4k |
Experienced Board: AW's board of directors are not considered experienced ( 1.4 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/03/12 18:14 |
| End of Day Share Price | 2026/03/12 00:00 |
| Earnings | 2025/12/28 |
| Annual Earnings | 2025/12/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
A & W Food Services of Canada Inc. is covered by 2 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Mark Petrie | CIBC Capital Markets |
| Logan Reich | RBC Capital Markets |