CE Brands TSXV:CEBI Stock Report

Last Price


Market Cap







26 Jun, 2022


Company Financials
CEBI fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health3/6

CEBI Stock Overview

CE Brands Inc., a data-driven technology company, designs, manufactures, and sells consumer electronics in Canada and internationally.

CE Brands Competitors













Price History & Performance

Summary of all time highs, changes and price drops for CE Brands
Historical stock prices
Current Share PriceCA$0.18
52 Week HighCA$3.51
52 Week LowCA$0.13
1 Month Change-26.00%
3 Month Change-66.96%
1 Year Change-94.73%
3 Year Changen/a
5 Year Changen/a
Change since IPO-95.23%

Recent News & Updates

Shareholder Returns

CEBICA Consumer DurablesCA Market

Return vs Industry: CEBI underperformed the Canadian Consumer Durables industry which returned -61.6% over the past year.

Return vs Market: CEBI underperformed the Canadian Market which returned -4% over the past year.

Price Volatility

Is CEBI's price volatile compared to industry and market?
CEBI volatility
CEBI Average Weekly Movement20.5%
Consumer Durables Industry Average Movement8.4%
Market Average Movement10.0%
10% most volatile stocks in CA Market17.3%
10% least volatile stocks in CA Market4.4%

Stable Share Price: CEBI is more volatile than 90% of Canadian stocks over the past 3 months, typically moving +/- 20% a week.

Volatility Over Time: CEBI's weekly volatility (20%) has been stable over the past year, but is still higher than 75% of Canadian stocks.

About the Company

n/an/aCraig Smith

CE Brands Inc., a data-driven technology company, designs, manufactures, and sells consumer electronics in Canada and internationally. The company offers smartwatches, smart video baby monitors, smart security cameras, and smart air purification devices. It sells its products through distributors and retailers, as well as well through e-commerce.

CE Brands Fundamentals Summary

How do CE Brands's earnings and revenue compare to its market cap?
CEBI fundamental statistics
Market CapCA$4.67m
Earnings (TTM)-CA$10.34m
Revenue (TTM)CA$6.90m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
CEBI income statement (TTM)
Cost of RevenueCA$6.68m
Gross ProfitCA$223.76k
Other ExpensesCA$10.56m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)-0.41
Gross Margin3.24%
Net Profit Margin-149.82%
Debt/Equity Ratio117.2%

How did CEBI perform over the long term?

See historical performance and comparison
We’ve recently updated our valuation analysis.


Is CEBI undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score


Valuation Score 1/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • PEG Ratio

Key Valuation Metric

Which metric is best to use when looking at relative valuation for CEBI?

Other financial metrics that can be useful for relative valuation.

CEBI key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.4x
Enterprise Value/EBITDA-1.2x
PEG Ration/a

Price to Sales Ratio vs Peers

How does CEBI's PS Ratio compare to its peers?

CEBI PS Ratio vs Peers
The above table shows the PS ratio for CEBI vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average2.5x

Price-To-Sales vs Peers: CEBI is good value based on its Price-To-Sales Ratio (0.7x) compared to the peer average (2.5x).

Price to Earnings Ratio vs Industry

How does CEBI's PE Ratio compare vs other companies in the Consumer Durables Industry?

Price-To-Sales vs Industry: CEBI is expensive based on its Price-To-Sales Ratio (0.7x) compared to the Canadian Consumer Durables industry average (0.7x)

Price to Sales Ratio vs Fair Ratio

What is CEBI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CEBI PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.7x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate CEBI's Price-To-Sales Fair Ratio for valuation analysis.

Share Price vs Fair Value

What is the Fair Price of CEBI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate CEBI's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate CEBI's fair value for valuation analysis.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate CEBI's PEG Ratio to determine if it is good value.

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Future Growth

How is CE Brands forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Consumer Durables industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as CE Brands has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

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  • Take a look at our analysis of CEBI’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • CE Brands competitive advantages and company strategy can generally be found in its financial reports archived here.

Past Performance

How has CE Brands performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: CEBI is currently unprofitable.

Growing Profit Margin: CEBI is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: CEBI is unprofitable, and losses have increased over the past 5 years at a rate of 30.4% per year.

Accelerating Growth: Unable to compare CEBI's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: CEBI is unprofitable, making it difficult to compare its past year earnings growth to the Consumer Durables industry (39.2%).

Return on Equity

High ROE: CEBI has a negative Return on Equity (-218.36%), as it is currently unprofitable.

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Financial Health

How is CE Brands's financial position?

Financial Health Score


Financial Health Score 3/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: CEBI's short term assets (CA$4.6M) do not cover its short term liabilities (CA$5.8M).

Long Term Liabilities: CEBI's short term assets (CA$4.6M) exceed its long term liabilities (CA$3.4M).

Debt to Equity History and Analysis

Debt Level: CEBI's net debt to equity ratio (102%) is considered high.

Reducing Debt: CEBI's debt to equity ratio has increased from 1% to 117.2% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: CEBI has sufficient cash runway for 1 months based on last reported free cash flow, but has since raised additional capital.

Forecast Cash Runway: CEBI is forecast to have sufficient cash runway for 1 months based on free cash flow estimates, but has since raised additional capital.

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What is CE Brands's current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate CEBI's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate CEBI's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if CEBI's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if CEBI's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as CEBI has not reported any payouts.

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How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Craig Smith (49 yo)





Mr. Craig Smith is Chair at CE Brands Inc. since June 16, 2021 and serves its Chief Executive Officer since June 2021. Mr. Smith has been the Chair and Chief Executive Officer of EBN. He has direct experie...

CEO Compensation Analysis

Compensation vs Market: Craig's total compensation ($USD140.93K) is about average for companies of similar size in the Canadian market ($USD175.18K).

Compensation vs Earnings: Craig's compensation has increased whilst the company is unprofitable.

Leadership Team

Experienced Management: CEBI's management team is not considered experienced ( 1 years average tenure), which suggests a new team.

Board Members

Experienced Board: CEBI's board of directors are not considered experienced ( 1 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 11.2%.

Top Shareholders

Company Information

CE Brands Inc.'s employee growth, exchange listings and data sources

Key Information

  • Name: CE Brands Inc.
  • Ticker: CEBI
  • Exchange: TSXV
  • Founded: NaN
  • Industry: Consumer Electronics
  • Sector: Consumer Durables
  • Implied Market Cap: CA$4.673m
  • Shares outstanding: 25.26m
  • Website:


  • CE Brands Inc.
  • 301, 1321 Blanshard Street
  • Victoria
  • British Columbia
  • V8W 0B6
  • Canada


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/06/26 00:00
End of Day Share Price2022/06/24 00:00
Annual Earnings2022/03/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.