Bombardier Management
Management criteria checks 4/4
Bombardier's CEO is Éric Martel, appointed in Apr 2020, has a tenure of 6.17 years. total yearly compensation is $7.83M, comprised of 11.7% salary and 88.3% bonuses, including company stock and options. directly owns 0.2% of the company’s shares, worth CA$62.58M. The average tenure of the management team and the board of directors is 4.3 years and 7.1 years respectively.
Key information
Éric Martel
Chief executive officer
US$7.8m
Total compensation
| CEO salary percentage | 11.71% |
| CEO tenure | 6.2yrs |
| CEO ownership | 0.2% |
| Management average tenure | 4.3yrs |
| Board average tenure | 7.1yrs |
Recent management updates
Recent updates
Narrative Update • Jun 02
BBD.B: Fair Value Outlook Will Depend On Execution And Capital Allocation
Analysts have lifted the Bombardier fair value estimate from CA$304.33 to CA$349.61. This reflects a series of recent price target increases across the Street, including moves to CA$350 at BMO Capital and CA$330 at Scotiabank, supported by updated assumptions for revenue growth, profit margins and future P/E levels.
Narrative Update • May 10
BBD.B: Elevated P/E Will Test Execution Against Cautious Rating Shifts
Analysts have lifted their CA$ fair value estimate for Bombardier by about CA$12 to reflect updated assumptions on revenue growth, profit margins and P/E, with several firms recently raising price targets even as one turned more cautious on the stock. Analyst Commentary Recent Street research shows a cluster of higher price targets on Bombardier, with several firms adjusting their valuations by different amounts in CA$ terms.Narrative Update • Apr 21
BBD.B: Future Upside Will Hinge On Execution And Capital Allocation
Analysts have nudged the fair value estimate for Bombardier lower to about CA$304 from roughly CA$309, reflecting a slightly higher discount rate and modest tweaks to revenue growth, profit margin and future P/E assumptions following a mix of recent target hikes and downgrades across the Street. Analyst Commentary Recent Street research on Bombardier has been mixed, with several target hikes clustered around the same period and a couple of downgrades that temper the overall picture.Narrative Update • Apr 07
BBD.B: Future Earnings Profile Will Depend On Execution And Cash Generation
Analysts have lifted the Bombardier price target from about CA$201 to roughly CA$309, citing updated assumptions around fair value, a lower discount rate, and a higher future P/E multiple despite slightly softer revenue growth and profit margin inputs. Analyst Commentary Recent Street research on Bombardier has been active, with several firms adjusting their price targets and ratings over a short period.Narrative Update • Mar 24
BBD.B: Elevated P/E And Mixed Ratings Will Test Execution Over Expansion Plan
Analysts have lifted their fair value estimate for Bombardier from CA$193.28 to CA$222.11, echoing recent price target increases at several firms while still balancing more cautious views reflected in recent downgrades. Analyst Commentary Recent research on Bombardier reflects a mixed backdrop, with several price target increases sitting alongside a cluster of downgrades and more cautious opinions.
Narrative Update • Mar 09
BBD.B: Future Returns Will Depend On Execution As Ratings Stay More Cautious
Analysts have nudged their Bombardier price targets higher, with TD Securities lifting its view to CA$280 alongside target increases from UBS and BMO Capital, even as several firms have recently shifted to more neutral ratings. Analyst Commentary Recent research on Bombardier shows a split view, with some price targets moving higher while several firms adopt more neutral or cautious ratings.Narrative Update • Feb 23
BBD.B: Future Returns Will Hinge On Execution As Ratings Turn More Cautious
Analysts have lifted their Bombardier price target by CA$21.75 to CA$271.85, citing a mix of higher projected P/E multiples, along with more measured assumptions for growth, margins and discount rates following recent target revisions and rating changes across the Street. Analyst Commentary Recent Street research on Bombardier reflects a split view, with several firms lifting their price targets while others have shifted to more cautious ratings.Analysis Article • Feb 19
Bombardier (TSE:BBD.B) Posted Healthy Earnings But There Are Some Other Factors To Be Aware Of
Despite posting some strong earnings, the market for Bombardier Inc.'s ( TSE:BBD.B ) stock hasn't moved much. Our...Analysis Article • Feb 16
Bombardier Inc. Just Beat EPS By 50%: Here's What Analysts Think Will Happen Next
Bombardier Inc. ( TSE:BBD.B ) shareholders are probably feeling a little disappointed, since its shares fell 3.8% to...Narrative Update • Feb 09
BBD.B: Future Returns Will Depend On Execution As Sentiment Turns More Cautious
Analysts have lifted their Bombardier fair value estimate from about $220.07 to $250.11. The updated price target reflects slightly adjusted assumptions on discount rate, revenue growth, profit margin and future P/E, even as recent research includes both higher price targets and several rating downgrades.Narrative Update • Jan 26
BBD.B: Elevated P/E And Downgrades Will Pressure Execution Over Multiyear Expansion
Narrative Update Analysts have lifted their fair value estimate for Bombardier from about $154.43 to $193.28, citing updated research that includes higher published price targets from several firms and a revised P/E assumption of roughly 14.54x compared with 11.55x previously. Analyst Commentary Recent Street research on Bombardier reflects a mix of higher price targets and more cautious ratings, which aligns with the updated fair value estimate and revised P/E assumption.Narrative Update • Jan 12
BBD.B: Rich P/E Expectations Will Expose Execution Risk In Coming Years
Analysts have raised their fair value estimate for Bombardier from $130.18 to $154.43, citing updated assumptions on revenue growth, profit margins, and P/E expectations. These now align with recent Street target increases to C$203 at TD Securities and C$225 at BMO Capital.Analysis Article • Jan 09
Investors Will Want Bombardier's (TSE:BBD.B) Growth In ROCE To Persist
If you're not sure where to start when looking for the next multi-bagger, there are a few key trends you should keep an...Narrative Update • Dec 26
BBD.B: Future Returns Will Rely On Execution Amid Stable Fair Value
Analysts have modestly raised their price targets on Bombardier, citing slightly higher fair value estimates around C$220 and confidence in stable revenue growth and profit margins. As a result, Street targets have moved up into the low C$200s range.Narrative Update • Dec 11
BBD.B: Future Returns Will Depend On Execution And Balance Sheet Discipline
We are raising our Bombardier price target modestly, reflecting a slightly higher fair value of C$218.48 from C$217.12 as analysts factor in incremental improvements to long term growth expectations and valuation multiples following recent target increases from the Street. Analyst Commentary Recent price target revisions reflect a constructive but differentiated view on Bombardier's risk and reward profile, with modest upside adjustments framed by execution and balance sheet considerations.Narrative Update • Nov 27
BBD.B: Improving Profit Margins And Execution Challenges Will Determine Performance Ahead
Analysts have increased their fair value estimate for Bombardier from C$201.35 to C$217.12. They cited improved revenue growth forecasts and stronger profit margins as key drivers behind the upward revision.Narrative Update • Nov 07
BBD.B: Recent Upgrades And Key Developments Will Shape Performance Ahead
Analysts have raised their price target for Bombardier, increasing it by C$30 to C$225. They cited improved valuation and confidence in the company’s outlook.Narrative Update • Oct 24
Strong Performance and Expanding Services Will Drive Demand in Coming Years
Analysts have raised their price target for Bombardier to C$225 from C$195, citing improved fair value estimates and a continued positive outlook, supported by recent research updates. Analyst Commentary Recent updates from the Street reflect increased optimism regarding Bombardier's outlook, with several analysts revising their estimates upwards in response to improved company performance and ongoing strong execution.Narrative Update • Oct 10
Expanding Global Aftermarket Services Will Secure Long Term Demand
Analysts have increased their price target for Bombardier from approximately C$181 to C$189. They cite updated financial models and revenue growth assumptions following recent quarterly results.Analysis Article • Oct 03
Bombardier Inc. (TSE:BBD.B) Looks Just Right With A 28% Price Jump
Despite an already strong run, Bombardier Inc. ( TSE:BBD.B ) shares have been powering on, with a gain of 28% in the...Narrative Update • Sep 26
Expanding Global Aftermarket Services Will Secure Long Term Demand
Analysts have raised Bombardier’s price target from CA$171.79 to CA$180.73, driven by improved sector sentiment, resilient business aviation demand, favorable defense outlook, and strong company performance. Analyst Commentary Upward revisions to valuation multiples and target prices across the sector reflect improved industry sentiment and reduced tariff-related risks.Narrative Update • Aug 27
Expanding Global Aftermarket Services Will Secure Long Term Demand
Despite solid Q2 demand, robust business aviation trends, improved defense sector outlook, and lower geopolitical risks boosting confidence in Bombardier’s near-term prospects, the consensus analyst price target edged modestly lower from CA$170.60 to CA$168.72. Analyst Commentary Bullish analysts cite stronger-than-expected Q2 demand, with both Canadian and international business aviation trends holding up and sustained travel activity.Analysis Article • Jun 25
Earnings Tell The Story For Bombardier Inc. (TSE:BBD.B) As Its Stock Soars 27%
Despite an already strong run, Bombardier Inc. ( TSE:BBD.B ) shares have been powering on, with a gain of 27% in the...
New Narrative • Mar 14
Global 8000 Demand And Defense Contracts Will Strengthen Future Stability
Solid services business and defense sector growth enhance revenue, stability, and margins, supported by strong aircraft demand and a robust backlog.CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$955m |
| Dec 31 2025 | US$8m | US$916k | US$946m |
| Sep 30 2025 | n/a | n/a | US$416m |
| Jun 30 2025 | n/a | n/a | US$449m |
| Mar 31 2025 | n/a | n/a | US$274m |
| Dec 31 2024 | US$8m | US$903k | US$339m |
| Sep 30 2024 | n/a | n/a | US$430m |
| Jun 30 2024 | n/a | n/a | US$276m |
| Mar 31 2024 | n/a | n/a | US$267m |
| Dec 31 2023 | US$7m | US$884k | US$459m |
| Sep 30 2023 | n/a | n/a | US$486m |
| Jun 30 2023 | n/a | n/a | US$549m |
| Mar 31 2023 | n/a | n/a | US$431m |
| Dec 31 2022 | US$7m | US$884k | -US$157m |
| Sep 30 2022 | n/a | n/a | -US$159m |
| Jun 30 2022 | n/a | n/a | -US$560m |
| Mar 31 2022 | n/a | n/a | -US$341m |
| Dec 31 2021 | US$6m | US$901k | -US$305m |
| Sep 30 2021 | n/a | n/a | -US$637m |
| Jun 30 2021 | n/a | n/a | -US$499m |
| Mar 31 2021 | n/a | n/a | -US$459m |
| Dec 31 2020 | US$3m | US$542k | -US$488m |
Compensation vs Market: Éric's total compensation ($USD7.83M) is about average for companies of similar size in the Canadian market ($USD8.04M).
Compensation vs Earnings: Éric's compensation has been consistent with company performance over the past year.
CEO
Éric Martel (57 yo)
6.2yrs
Tenure
US$7,827,800
Compensation
Mr. Éric Martel is President, CEO & CFO of Bombardier Capital Inc. He has been the President, Chief Executive Officer and Director of Bombardier Inc. since April 6, 2020. Mr. Martel served as the President...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 6.2yrs | US$7.83m | 0.20% CA$ 62.6m | |
| Executive VP & CFO | 5.5yrs | US$2.37m | 0.0066% CA$ 2.0m | |
| Executive Vice President of Aircraft Sales & Bombardier Aftermarket Services | 3.3yrs | US$2.38m | 0.016% CA$ 5.0m | |
| Executive Vice President of Manufacturing | 4.7yrs | US$2.34m | 0.0053% CA$ 1.6m | |
| Vice President of Financial Planning & Investor Relations | no data | no data | no data | |
| VP and Chief Ethics & Compliance Officer | 3.8yrs | no data | 0.0039% CA$ 1.2m | |
| Senior VP | less than a year | no data | 0.0045% CA$ 1.4m | |
| Vice President of Communications | 5.1yrs | no data | 0.0035% CA$ 1.1m | |
| Chief Human Resources Officer | 1.4yrs | no data | 0.00094% CA$ 290.3k | |
| Head of Value Chain & Functional Experience | no data | no data | no data | |
| Executive Vice President of Aircraft Sales & Bombardier Defense | 6.4yrs | US$2.12m | no data | |
| Executive Vice President of Programs & Supply Chain | 3.3yrs | no data | 0.0030% CA$ 935.6k |
4.3yrs
Average Tenure
Experienced Management: BBD.B's management team is considered experienced (4.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 6.2yrs | US$7.83m | 0.20% CA$ 62.6m | |
| Chairman of the Board of Directors | 21.5yrs | US$839.80k | 0.67% CA$ 207.2m | |
| Independent Director | 5.1yrs | US$203.50k | no data | |
| Independent Director | 9.1yrs | US$208.50k | no data | |
| Independent Corporate Director | 8.5yrs | US$220.50k | no data | |
| Independent Director | 1.1yrs | US$155.00k | no data | |
| Corporate Director | 14.1yrs | US$187.50k | 0.00024% CA$ 74.1k | |
| Independent Director | 1.4yrs | US$207.50k | no data | |
| Corporate Director | 7.1yrs | US$187.50k | no data | |
| Non Independent Director | 7.1yrs | US$187.50k | no data | |
| Independent Director | 7.1yrs | US$217.50k | no data | |
| Independent Director | 3.2yrs | US$207.50k | no data |
7.1yrs
Average Tenure
62yo
Average Age
Experienced Board: BBD.B's board of directors are considered experienced (7.1 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/12 14:59 |
| End of Day Share Price | 2026/06/12 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Bombardier Inc. is covered by 30 analysts. 13 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| David Tyerman | ATB Cormark Historical (Cormark Securities) |
| David Strauss | Barclays |
| Fadi Chamoun | BMO Capital Markets Equity Research |