KGN Stock Overview

Operates as an online retailer in Australia. More details

KGN fundamental analysis
Snowflake Score
Valuation	2/6
Future Growth	5/6
Past Performance	1/6
Financial Health	6/6
Dividends	2/6

Rewards

Trading at 76.7% below our estimate of its fair value

Earnings are forecast to grow 38.1% per year

Risk Analysis

Profit margins (0.4%) are lower than last year (1.4%)

Dividend of 3.09% is not well covered by earnings

Kogan.com Ltd Competitors

Reject Shop

ASX:TRS

AU$242.5m

Myer Holdings

ASX:MYR

AU$1.2b

Articore Group

ASX:ATG

AU$43.7m

Harvey Norman Holdings

ASX:HVN

AU$6.3b

Price History & Performance

Summary of share price highs, lows and changes for Kogan.com
Historical stock prices
Current Share Price	AU$4.51
52 Week High	AU$6.37
52 Week Low	AU$3.83
Beta	1.87
1 Month Change	-5.05%
3 Month Change	-11.31%
1 Year Change	-11.39%
3 Year Change	15.35%
5 Year Change	-42.25%
Change since IPO	183.65%

Recent updates

Shareholder Returns

	KGN	AU Multiline Retail	AU Market
7D	3.7%	1.6%	1.8%
1Y	-11.4%	16.3%	3.0%

Return vs Industry: KGN underperformed the Australian Multiline Retail industry which returned 16.3% over the past year.

Return vs Market: KGN underperformed the Australian Market which returned 3% over the past year.

Price Volatility

Is KGN's price volatile compared to industry and market?
KGN volatility
KGN Average Weekly Movement	6.9%
Multiline Retail Industry Average Movement	6.8%
Market Average Movement	9.3%
10% most volatile stocks in AU Market	16.8%
10% least volatile stocks in AU Market	4.1%

Stable Share Price: KGN has not had significant price volatility in the past 3 months compared to the Australian market.

Volatility Over Time: KGN's weekly volatility (7%) has been stable over the past year.

Community vs My Fair Value

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About the Company

Founded	Employees	CEO	Website
2006	n/a	Ruslan Kogan	www.kogancorporate.com

Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including electronics, appliances, homewares, hardware, toys, and others, as well as furniture; and owns and operates 20 private label brands. It also provides pre-paid mobile phone plans online; and holiday travel packages.

Kogan.com Ltd Fundamentals Summary

How do Kogan.com's earnings and revenue compare to its market cap?
KGN fundamental statistics
Market cap	AU$449.22m
Earnings (TTM)	AU$1.74m
Revenue (TTM)	AU$484.21m

258.9x

P/E Ratio

0.9x

P/S Ratio

Is KGN overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
KGN income statement (TTM)
Revenue	AU$484.21m
Cost of Revenue	AU$299.35m
Gross Profit	AU$184.86m
Other Expenses	AU$183.12m
Earnings	AU$1.74m

Last Reported Earnings

Dec 31, 2024

Next Earnings Date

n/a

Earnings per share (EPS)	0.017
Gross Margin	38.18%
Net Profit Margin	0.36%
Debt/Equity Ratio	0%

How did KGN perform over the long term?

See historical performance and comparison

Dividends

3.1%

Current Dividend Yield

844%

Payout Ratio

Does KGN pay a reliable dividends?

See KGN dividend history and benchmarks

When do you need to buy KGN by to receive an upcoming dividend?
Kogan.com dividend dates
Ex Dividend Date	Mar 13 2025
Dividend Pay Date	Apr 30 2025
Days until Ex dividend	45 days
Days until Dividend pay date	3 days

Does KGN pay a reliable dividends?

See KGN dividend history and benchmarks

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/04/26 22:18
End of Day Share Price	2025/04/24 00:00
Earnings	2024/12/31
Annual Earnings	2024/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Kogan.com Ltd is covered by 9 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Aryan Norozi	Barrenjoey Markets Pty Limited
Chamithri Ratnapala	Bell Potter
Ivana Ye	BofA Global Research

KGN Stock Overview

Rewards

Risk Analysis

Kogan.com Ltd Competitors

ASX:TRS

AU$242.5m

ASX:MYR

AU$1.2b

ASX:ATG

AU$43.7m

ASX:HVN

AU$6.3b

Price History & Performance

Recent News & Updates

Kogan.com Ltd Announces Ordinary Fully Franked Dividend for the Six Months Ended December 31, 2024, Payable April 30, 2025

Kogan.com Ltd to Report First Half, 2025 Results on Feb 24, 2025

Insufficient new directors

Insufficient new directors

Kogan.com Ltd, Annual General Meeting, Nov 22, 2024

Full year 2024 earnings released: EPS: AU$0.001 (vs AU$0.24 loss in FY 2023)

Recent updates

Kogan.com Ltd Announces Ordinary Fully Franked Dividend for the Six Months Ended December 31, 2024, Payable April 30, 2025

Kogan.com Ltd to Report First Half, 2025 Results on Feb 24, 2025

Insufficient new directors

Insufficient new directors

Kogan.com Ltd, Annual General Meeting, Nov 22, 2024

Full year 2024 earnings released: EPS: AU$0.001 (vs AU$0.24 loss in FY 2023)

Upcoming dividend of AU$0.075 per share

Full year 2024 earnings released: EPS: AU$0.001 (vs AU$0.24 loss in FY 2023)

Kogan.com Ltd to Report Fiscal Year 2024 Results on Aug 26, 2024

Insufficient new directors

Investor sentiment deteriorates as stock falls 27%

Upcoming dividend of AU$0.075 per share

First half 2024 earnings released: EPS: AU$0.08 (vs AU$0.22 loss in 1H 2023)

New minor risk - Earnings quality

Kogan.com Ltd to Report First Half, 2024 Results on Feb 26, 2024

Full year 2023 earnings released: AU$0.24 loss per share (vs AU$0.33 loss in FY 2022)

Full year 2023 earnings released: AU$0.24 loss per share (vs AU$0.33 loss in FY 2022)

Kogan.com Ltd, Annual General Meeting, Nov 23, 2023

Kogan.com Ltd to Report Fiscal Year 2023 Results on Aug 22, 2023

First half 2023 earnings released: AU$0.22 loss per share (vs AU$0.11 loss in 1H 2022)

Kogan.com Ltd to Report First Half, 2023 Results on Feb 27, 2023

Kogan.com Ltd (ASX:KGN) acquired Brosa Design Pty Ltd for AUD 1.5 million.

CFO, COO & Executive Director recently bought AU$507k worth of stock

Full year 2022 earnings released: AU$0.33 loss per share (vs AU$0.033 profit in FY 2021)

Kogan.com Ltd to Report Fiscal Year 2022 Results on Aug 23, 2022

Kogan.Com Limited Announces the Appointment of Gracie Mackinlay as Chief Executive Officer of Mighty Ape

First half 2022 earnings: Revenues and EPS in line with analyst expectations

Kogan.com Ltd to Report First Half, 2022 Results on Feb 25, 2022

Full year 2021 earnings released: EPS AU$0.033 (vs AU$0.28 in FY 2020)

CFO, COO & Executive Director recently sold AU$11m worth of stock

Full year 2021 earnings released

Investor sentiment improved over the past week

Investor sentiment improved over the past week

Investor sentiment deteriorated over the past week

Revenue beats expectations

First half 2021 earnings released: EPS AU$0.22 (vs AU$0.095 in 1H 2020)

Kogan.com Ltd Announces Board Changes

New 90-day low: AU$15.58

Kogan.com Ltd to Report First Half, 2021 Results on Feb 26, 2021

Investor sentiment deteriorated over the past week

Kogan.com Ltd (ASX:KGN) acquired Mighty Ape Limited for an enterprise value of approximately AUD 120 million.

Market pulls back on stock over the past week

New 90-day low: AU$18.27

Market pulls back on stock over the past week

Market bids up stock over the past week

Market pulls back on stock over the past week

New 90-day high: AU$24.61

Full year earnings released - EPS AU$0.29

Independent Non-Executive Director recently bought AU$117k worth of stock

Independent Non-Executive Chairman recently sold AU$417.3k worth of stock

Earnings released

Kogan.com Ltd to Report Fiscal Year 2020 Results on Aug 17, 2020

New 90-day high - AU$18.30

Kogan.com Ltd has completed a Follow-on Equity Offering in the amount of AUD 20.000093 million.

Shareholder Returns

Price Volatility

About the Company

Kogan.com Ltd Fundamentals Summary

258.9x