Adairs Management
Management criteria checks 2/4
Adairs' CEO is Elle Roseby, appointed in Jan 2025, has a tenure of 1.67 years. total yearly compensation is A$997.08K, comprised of 92.3% salary and 7.7% bonuses, including company stock and options. directly owns 0.028% of the company’s shares, worth A$66.82K. The average tenure of the management team and the board of directors is 1.1 years and 4.7 years respectively.
Key information
Elle Roseby
Chief executive officer
AU$997.1k
Total compensation
| CEO salary percentage | 92.27% |
| CEO tenure | 1.7yrs |
| CEO ownership | 0.03% |
| Management average tenure | 1.1yrs |
| Board average tenure | 4.7yrs |
Recent management updates
Recent updates
Narrative Update • Jul 08
ADH: Higher Margin Outlook Will Support Re-Rated Earnings Multiple
Analysts have reduced their price target for Adairs to A$2.10 from A$2.70, reflecting updated assumptions around slightly lower revenue growth and a lower future P/E multiple, partly offset by modestly higher profit margin expectations and a reduced discount rate. What's in the News for Adairs No recent Adairs specific news items have been identified from the provided sources.
Narrative Update • Jun 24
ADH: Store And Concept Rollout Will Support Recovery And Future Upside
Analysts have modestly adjusted their price target for Adairs to A$1.69 from A$1.76, reflecting updated views on revenue growth, profit margins, the appropriate discount rate, and a slightly different assumed future P/E multiple. What’s in the News for Adairs No recent Adairs specific news items were identified in the provided sources.Analysis Article • Jun 19
Should You Investigate Adairs Limited (ASX:ADH) At AU$1.41?
While Adairs Limited ( ASX:ADH ) might not have the largest market cap around , it saw a decent share price growth of...Narrative Update • Jun 05
ADH: Store And Concept Rollout Will Support Recovery And Future Upside
Analysts have trimmed their Adairs price target to A$1.76 from A$2.27, reflecting updated assumptions for slightly lower revenue growth, profit margins and future P/E multiples, partly offset by a modest reduction in the discount rate. What's in the News No recent Adairs specific news items were identified in the provided sources.Narrative Update • Apr 27
ADH: Store And Concept Rollout Will Support Recovery And Future Upside
Analysts have trimmed their fair value estimate for Adairs from A$2.39 to A$2.27, reflecting slightly more cautious assumptions on the discount rate, revenue growth, profit margins and future P/E multiples. What's in the News Adairs is set to exit the S&P/ASX Small Ordinaries Index, following a decision to remove Adairs Limited (ASX:ADH) from the index.
New Narrative • Apr 25
Rising Store Costs And Promotional Reliance Will Pressure Margins Yet Technology Upgrades Will Help
Catalysts About Adairs Adairs is a retailer focused on home furnishings and homewares across the Adairs, Focus on Furniture and Mocka brands. What are the underlying business or industry changes driving this perspective?New Narrative • Apr 10
Loyalty Program And Store Investments Will Drive Long Term Home Furnishings Strength
Catalysts About Adairs Adairs is a home furnishings retailer with brands focused on bed linen, towelling, furniture and home décor across Australia and New Zealand, supported by both physical stores and online channels. What are the underlying business or industry changes driving this perspective?Narrative Update • Apr 09
ADH: Store Rollout Refurbishment And New CFO Will Support Recovery
Analysts have kept their A$2.39 fair value estimate for Adairs broadly unchanged, with only minor adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions that guide the latest price target update. What's in the News Adairs is set to leave the S&P/ASX Small Ordinaries Index following an index review that removes the company from the benchmark (Index Constituent Drops).Narrative Update • Mar 25
ADH: Store Network Changes And New CFO Will Support Earnings Recovery
Analysts have kept their A$ fair value estimate for Adairs essentially unchanged, with a minor adjustment to the discount rate and future P/E assumptions. These changes guide a refreshed price target that remains closely aligned with prior estimates.Narrative Update • Mar 10
ADH: Store Network Reset And New CFO Will Support Earnings Recovery
Analysts have trimmed their price target for Adairs by A$0.05 to A$2.39, reflecting updated assumptions around slightly softer revenue growth, a higher profit margin, a modestly lower discount rate, and a reduced future P/E multiple. What's in the News Adairs plans 3 to 4 new Adairs stores and 6 to 7 closures in 2H FY26, plus 1 to 2 upsizes, and a new Concept Store at Bondi Junction in Fourth Quarter FY26, alongside further growth plans for Focus on Furniture and the first standalone Mocka store in May 2026 (company announcement).Narrative Update • Feb 23
ADH: New Group CFO Appointment Will Support Future Earnings Rebound Narrative
Analysts have trimmed their Adairs price target from A$2.76 to A$2.44, reflecting updated assumptions for slightly softer revenue growth and profit margins, as well as a modestly lower future P/E multiple. What's in the News Adairs Limited has appointed Matt Edmonds as Group Chief Financial Officer, effective February 9, 2026, bringing more than 20 years of international finance and retail experience across Australia, the UK, Asia, and the US (Key Developments).Analysis Article • Jan 22
Market Cool On Adairs Limited's (ASX:ADH) Earnings
With a price-to-earnings (or "P/E") ratio of 11.8x Adairs Limited ( ASX:ADH ) may be sending bullish signals at the...Analysis Article • Nov 12
Does Adairs (ASX:ADH) Have A Healthy Balance Sheet?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Aug 30
Adairs' (ASX:ADH) Dividend Is Being Reduced To A$0.04
Adairs Limited ( ASX:ADH ) has announced that on 7th of October, it will be paying a dividend ofA$0.04, which a...Narrative Update • Aug 28
Omnichannel Investments And Technology Overhaul Will Unlock Future Potential
The upward revision in Adairs’ analyst price target reflects increased optimism, as both the future P/E and consensus revenue growth forecasts have improved, resulting in a higher fair value of A$2.67. Valuation Changes Summary of Valuation Changes for Adairs The Consensus Analyst Price Target has risen from A$2.45 to A$2.67.Analysis Article • Aug 27
Investors Still Aren't Entirely Convinced By Adairs Limited's (ASX:ADH) Earnings Despite 26% Price Jump
Adairs Limited ( ASX:ADH ) shareholders are no doubt pleased to see that the share price has bounced 26% in the last...Analysis Article • May 09
The Market Lifts Adairs Limited (ASX:ADH) Shares 28% But It Can Do More
Adairs Limited ( ASX:ADH ) shareholders are no doubt pleased to see that the share price has bounced 28% in the last...Analysis Article • Feb 26
Is Now The Time To Look At Buying Adairs Limited (ASX:ADH)?
Adairs Limited ( ASX:ADH ), might not be a large cap stock, but it saw significant share price movement during recent...
New Narrative • Feb 09
Sustainability Initiatives Will Strengthen Future Brand Reputation
Enhanced control over supply chain operations and a new warehouse management system are expected to improve net margins and earnings in the next fiscal year.Analysis Article • Oct 16
Further Upside For Adairs Limited (ASX:ADH) Shares Could Introduce Price Risks After 37% Bounce
Adairs Limited ( ASX:ADH ) shares have had a really impressive month, gaining 37% after a shaky period beforehand...Analysis Article • Sep 03
We Think You Can Look Beyond Adairs' (ASX:ADH) Lackluster Earnings
Adairs Limited's ( ASX:ADH ) earnings announcement last week didn't impress shareholders. However, our analysis...Analysis Article • Aug 30
Adairs Limited Just Missed Earnings - But Analysts Have Updated Their Models
It's been a mediocre week for Adairs Limited ( ASX:ADH ) shareholders, with the stock dropping 14% to AU$1.86 in the...Analysis Article • Jul 25
Is Now An Opportune Moment To Examine Adairs Limited (ASX:ADH)?
Adairs Limited ( ASX:ADH ), is not the largest company out there, but it led the ASX gainers with a relatively large...Analysis Article • Apr 08
These 4 Measures Indicate That Adairs (ASX:ADH) Is Using Debt Extensively
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Mar 12
Improved Earnings Required Before Adairs Limited (ASX:ADH) Stock's 34% Jump Looks Justified
Adairs Limited ( ASX:ADH ) shares have continued their recent momentum with a 34% gain in the last month alone. Looking...Analysis Article • Feb 27
AU$2.15 - That's What Analysts Think Adairs Limited (ASX:ADH) Is Worth After These Results
Shareholders will be ecstatic, with their stake up 21% over the past week following Adairs Limited 's ( ASX:ADH...Analysis Article • Jan 19
Investors Don't See Light At End Of Adairs Limited's (ASX:ADH) Tunnel
With a price-to-earnings (or "P/E") ratio of 7.6x Adairs Limited ( ASX:ADH ) may be sending very bullish signals at the...Analysis Article • Oct 19
When Should You Buy Adairs Limited (ASX:ADH)?
Adairs Limited ( ASX:ADH ), might not be a large cap stock, but it saw significant share price movement during recent...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 28 2026 | AU$997k | AU$920k | -AU$39m |
| Mar 28 2026 | n/a | n/a | -AU$10m |
| Dec 28 2025 | n/a | n/a | AU$19m |
| Sep 28 2025 | n/a | n/a | AU$22m |
| Jun 29 2025 | AU$553k | AU$389k | AU$26m |
Compensation vs Market: Elle's total compensation ($USD710.48K) is about average for companies of similar size in the Australian market ($USD672.36K).
Compensation vs Earnings: Insufficient data to compare Elle's compensation with company performance.
CEO
Elle Roseby
1.7yrs
Tenure
AU$997,081
Compensation
Ms. Narelle Alison Roseby, also known as Elle, is MD & Group CEO of Adairs Limited from January 20, 2025 and serves as its Director since January 22, 2025. She has been Managing Director at Country Road Lt...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| MD, Group CEO & Director | 1.7yrs | AU$997.08k | 0.028% A$ 66.8k | |
| Group CFO & Joint Company Secretary | less than a year | AU$574.62k | no data | |
| Chief Information Officer | 1.1yrs | no data | no data | |
| Head of Investor Relations | no data | no data | no data | |
| Group Head of Risk & Compliance | 2.7yrs | no data | no data | |
| Group General Manager of People and Culture | 1.1yrs | no data | no data | |
| Head of eCommerce & Omni-Channel | 2.7yrs | no data | no data | |
| Group Head of Property | less than a year | no data | no data | |
| Chief Executive Officer of Mocka | no data | no data | no data | |
| Chief Executive Officer of Focus on Furniture | less than a year | no data | no data | |
| Joint Company Secretary | less than a year | no data | no data |
1.1yrs
Average Tenure
Experienced Management: ADH's management team is not considered experienced ( 1.1 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| MD, Group CEO & Director | 1.7yrs | AU$997.08k | 0.028% A$ 66.8k | |
| Non-Executive Independent Chair | 15.8yrs | AU$200.00k | 0.78% A$ 1.8m | |
| Non-Executive Director | 16.7yrs | AU$107.00k | 1.86% A$ 4.4m | |
| Independent Non-Executive Director | 1.4yrs | AU$129.00k | 0.019% A$ 44.4k | |
| Independent Non-Executive Director | less than a year | AU$8.94k | 0.013% A$ 31.3k | |
| Independent Non-Executive Director | 7.7yrs | AU$104.00k | 0.11% A$ 252.6k |
4.7yrs
Average Tenure
Experienced Board: ADH's board of directors are considered experienced (4.7 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/18 10:59 |
| End of Day Share Price | 2026/09/18 00:00 |
| Earnings | 2026/06/28 |
| Annual Earnings | 2026/06/28 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Adairs Limited is covered by 10 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Chamithri Ratnapala | Bell Potter |
| Allan Franklin | Canaccord Genuity |
| Andrea Chong | Goldman Sachs |