Adairs Management
Management criteria checks 2/4
Adairs' CEO is Elle Roseby, appointed in Jan 2025, has a tenure of 1.33 years. total yearly compensation is A$552.57K, comprised of 70.4% salary and 29.6% bonuses, including company stock and options. directly owns 0.028% of the company’s shares, worth A$66.06K. The average tenure of the management team and the board of directors is 0.8 years and 7.3 years respectively.
Key information
Elle Roseby
Chief executive officer
AU$552.6k
Total compensation
| CEO salary percentage | 70.45% |
| CEO tenure | 1.3yrs |
| CEO ownership | 0.03% |
| Management average tenure | less than a year |
| Board average tenure | 7.3yrs |
Recent management updates
Recent updates
ADH: Store And Concept Rollout Will Support Recovery And Future Upside
Analysts have trimmed their fair value estimate for Adairs from A$2.39 to A$2.27, reflecting slightly more cautious assumptions on the discount rate, revenue growth, profit margins and future P/E multiples. What's in the News Adairs is set to exit the S&P/ASX Small Ordinaries Index, following a decision to remove Adairs Limited (ASX:ADH) from the index.
Rising Store Costs And Promotional Reliance Will Pressure Margins Yet Technology Upgrades Will Help
Catalysts About Adairs Adairs is a retailer focused on home furnishings and homewares across the Adairs, Focus on Furniture and Mocka brands. What are the underlying business or industry changes driving this perspective?
Loyalty Program And Store Investments Will Drive Long Term Home Furnishings Strength
Catalysts About Adairs Adairs is a home furnishings retailer with brands focused on bed linen, towelling, furniture and home décor across Australia and New Zealand, supported by both physical stores and online channels. What are the underlying business or industry changes driving this perspective?ADH: Store Rollout Refurbishment And New CFO Will Support Recovery
Analysts have kept their A$2.39 fair value estimate for Adairs broadly unchanged, with only minor adjustments to the discount rate, revenue growth, profit margin, and future P/E assumptions that guide the latest price target update. What's in the News Adairs is set to leave the S&P/ASX Small Ordinaries Index following an index review that removes the company from the benchmark (Index Constituent Drops).ADH: Store Network Changes And New CFO Will Support Earnings Recovery
Analysts have kept their A$ fair value estimate for Adairs essentially unchanged, with a minor adjustment to the discount rate and future P/E assumptions. These changes guide a refreshed price target that remains closely aligned with prior estimates.ADH: Store Network Reset And New CFO Will Support Earnings Recovery
Analysts have trimmed their price target for Adairs by A$0.05 to A$2.39, reflecting updated assumptions around slightly softer revenue growth, a higher profit margin, a modestly lower discount rate, and a reduced future P/E multiple. What's in the News Adairs plans 3 to 4 new Adairs stores and 6 to 7 closures in 2H FY26, plus 1 to 2 upsizes, and a new Concept Store at Bondi Junction in Fourth Quarter FY26, alongside further growth plans for Focus on Furniture and the first standalone Mocka store in May 2026 (company announcement).ADH: New Group CFO Appointment Will Support Future Earnings Rebound Narrative
Analysts have trimmed their Adairs price target from A$2.76 to A$2.44, reflecting updated assumptions for slightly softer revenue growth and profit margins, as well as a modestly lower future P/E multiple. What's in the News Adairs Limited has appointed Matt Edmonds as Group Chief Financial Officer, effective February 9, 2026, bringing more than 20 years of international finance and retail experience across Australia, the UK, Asia, and the US (Key Developments).Market Cool On Adairs Limited's (ASX:ADH) Earnings
Jan 22
Does Adairs (ASX:ADH) Have A Healthy Balance Sheet?
Nov 12Adairs' (ASX:ADH) Dividend Is Being Reduced To A$0.04
Aug 30Omnichannel Investments And Technology Overhaul Will Unlock Future Potential
The upward revision in Adairs’ analyst price target reflects increased optimism, as both the future P/E and consensus revenue growth forecasts have improved, resulting in a higher fair value of A$2.67. Valuation Changes Summary of Valuation Changes for Adairs The Consensus Analyst Price Target has risen from A$2.45 to A$2.67.Investors Still Aren't Entirely Convinced By Adairs Limited's (ASX:ADH) Earnings Despite 26% Price Jump
Aug 27The Market Lifts Adairs Limited (ASX:ADH) Shares 28% But It Can Do More
May 09Is Now The Time To Look At Buying Adairs Limited (ASX:ADH)?
Feb 26
Sustainability Initiatives Will Strengthen Future Brand Reputation
Enhanced control over supply chain operations and a new warehouse management system are expected to improve net margins and earnings in the next fiscal year.Further Upside For Adairs Limited (ASX:ADH) Shares Could Introduce Price Risks After 37% Bounce
Oct 16We Think You Can Look Beyond Adairs' (ASX:ADH) Lackluster Earnings
Sep 03Adairs Limited Just Missed Earnings - But Analysts Have Updated Their Models
Aug 30Is Now An Opportune Moment To Examine Adairs Limited (ASX:ADH)?
Jul 25These 4 Measures Indicate That Adairs (ASX:ADH) Is Using Debt Extensively
Apr 08Improved Earnings Required Before Adairs Limited (ASX:ADH) Stock's 34% Jump Looks Justified
Mar 12AU$2.15 - That's What Analysts Think Adairs Limited (ASX:ADH) Is Worth After These Results
Feb 27Investors Don't See Light At End Of Adairs Limited's (ASX:ADH) Tunnel
Jan 19When Should You Buy Adairs Limited (ASX:ADH)?
Oct 19Is Adairs Limited (ASX:ADH) Potentially Undervalued?
May 24Adairs (ASX:ADH) Is Due To Pay A Dividend Of A$0.08
Feb 22When Should You Buy Adairs Limited (ASX:ADH)?
Feb 08CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 28 2025 | n/a | n/a | AU$19m |
| Sep 28 2025 | n/a | n/a | AU$22m |
| Jun 29 2025 | AU$553k | AU$389k | AU$26m |
Compensation vs Market: Elle's total compensation ($USD397.39K) is below average for companies of similar size in the Australian market ($USD634.30K).
Compensation vs Earnings: Insufficient data to compare Elle's compensation with company performance.
CEO
Elle Roseby
Ms. Narelle Alison Roseby, also known as Elle, is Group MD & CEO of Adairs Limited from January 20, 2025 and serves as its Director since January 22, 2025. She has been Managing Director at Country Road Lt...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Group MD | 1.3yrs | AU$552.57k | 0.028% A$ 66.1k | |
| Group CFO & Joint Company Secretary | less than a year | no data | no data | |
| Chief Information Officer | less than a year | no data | no data | |
| Head of Investor Relations | no data | no data | no data | |
| Group Head of Risk & Compliance | 2.3yrs | no data | no data | |
| Group General Manager of People and Culture | less than a year | no data | no data | |
| Head of eCommerce & Omni-Channel | 2.3yrs | no data | no data | |
| Group Head of Property | less than a year | no data | no data | |
| Chief Executive Officer of Mocka | no data | no data | no data | |
| Chief Executive Officer of Focus on Furniture | less than a year | no data | no data | |
| Joint Company Secretary | less than a year | no data | no data |
Experienced Management: ADH's management team is not considered experienced ( 0.8 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Group MD | 1.3yrs | AU$552.57k | 0.028% A$ 66.1k | |
| Non-Executive Independent Chair | 15.5yrs | AU$179.97k | 0.78% A$ 1.8m | |
| Non-Executive Director | 16.3yrs | AU$92.00k | 1.86% A$ 4.3m | |
| Independent Non-Executive Director | 1.1yrs | AU$20.10k | 0.019% A$ 43.9k | |
| Independent Non-Executive Director | 7.3yrs | AU$99.62k | 0.11% A$ 249.7k |
Experienced Board: ADH's board of directors are considered experienced (7.3 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/01 15:14 |
| End of Day Share Price | 2026/05/01 00:00 |
| Earnings | 2025/12/28 |
| Annual Earnings | 2025/06/29 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Adairs Limited is covered by 11 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Aryan Norozi | Barrenjoey Markets Pty Limited |
| Chamithri Ratnapala | Bell Potter |
| Allan Franklin | Canaccord Genuity |