Steadfast Group Management
Management criteria checks 4/4
Steadfast Group's CEO is Robert Kelly, appointed in Apr 1996, has a tenure of 30.42 years. total yearly compensation is A$4.31M, comprised of 41.8% salary and 58.2% bonuses, including company stock and options. directly owns 0.28% of the company’s shares, worth A$17.63M. The average tenure of the management team and the board of directors is 2.7 years and 5.5 years respectively.
Key information
Robert Kelly
Chief executive officer
AU$4.3m
Total compensation
| CEO salary percentage | 41.82% |
| CEO tenure | 30.4yrs |
| CEO ownership | 0.3% |
| Management average tenure | 2.7yrs |
| Board average tenure | 5.5yrs |
Recent management updates
Recent updates
Narrative Update • Jun 16
SDF: Takeover Bid And Capital Returns Will Support Future Share Upside
Analysts have trimmed their Steadfast Group valuation, with the implied fair value easing from A$5.97 to A$5.81 as small adjustments to revenue growth, profit margin and future P/E expectations feed into a slightly lower price target. What’s in the News for Steadfast Group Steadfast Group received a conditional, non-binding takeover proposal valued at about A$7.7b, or A$6 per share, from an Amwins Group and Dragoneer Investment Group consortium.Narrative Update • Jun 01
SDF: Dividend And Buyback Program Will Support Future Share Upside
Analysts have raised their price target for Steadfast Group slightly to A$5.97 from A$5.94, reflecting updated views on fair value, the discount rate and a modestly higher future P/E multiple, even as some peers see fewer near term catalysts for share price movements. What's in the News Steadfast Group reported higher revenue and profit in its latest half year results, supported by organic expansion across its broker network, a multi year hard premium cycle and ongoing merger and acquisition activity.Narrative Update • May 04
SDF: Dividend And New CFO Appointment Will Support Future Upside Potential
Analysts have kept their A$5.94 price target for Steadfast Group unchanged, reflecting stable assumptions on discount rate, revenue growth, profit margin and future P/E, while highlighting a lack of near term catalysts in line with recent broader sector views. Analyst Commentary Recent commentary around Steadfast Group points to a broadly neutral stance, with analysts highlighting limited near term catalysts for a re-rating.Narrative Update • Apr 20
SDF: Dividend And New CFO Appointment Will Support Future Share Repricing
Analysts have made a small adjustment to Steadfast Group's valuation, trimming the fair value estimate from about A$5.94 to roughly A$5.94. This reflects slightly different assumptions around revenue growth, profit margins and future P/E, and also highlights a broader lack of clear share price catalysts seen in recent peer research.Narrative Update • Apr 05
SDF: Dividend And New CFO Appointment Will Support Future Share Upside
Analysts have trimmed their price target for Steadfast Group slightly, with the updated fair value moving from A$5.96 to A$5.94. This reflects more cautious assumptions on profit margins and future P/E, even as long term revenue growth expectations remain steady.Narrative Update • Mar 21
SDF: Dividend And New CFO Appointment Will Support Future Share Repricing
Analysts have kept their price target for Steadfast Group steady at A$5.96. They cite a lack of clear near term catalysts, while maintaining unchanged assumptions for discount rate, revenue growth, profit margin and future P/E.Narrative Update • Mar 07
SDF: Dividend Strength And New CFO Appointment Will Support Future Upside Potential
Analysts have trimmed their Steadfast Group price target to A$5.96 from A$6.31 as they update their views on fair value, revenue growth, profit margins and future P/E assumptions. What's in the News Hannah Lee has been appointed Chief Financial Officer of Steadfast Group, effective 24 February 2026, after serving as Interim CFO since 31 August 2025 and previously as Group Financial Controller (Key Developments).Narrative Update • Feb 20
SDF: Stronger Margins And Solid Outlook Will Support Future Upside Potential
Analysts have lifted their price target on Steadfast Group to A$6.31, supported by updated assumptions around slightly higher revenue growth, a modestly stronger profit margin and a slightly lower future P/E multiple. What's in the News Steadfast Group held an Analyst/Investor Day, providing the market with updated information directly from management on the business and on the outlook assumptions used by analysts (Key Developments).Narrative Update • Feb 06
SDF: CEO Return And Steady Margins Will Underpin Future Upside Potential
Analysts have kept their Steadfast Group valuation broadly steady. The latest price target is rounded to about A$6.31, reflecting only minor tweaks to discount rate, revenue growth, profit margin and future P/E assumptions.Narrative Update • Jan 22
SDF: CEO Return And Stable Margins Will Support Future Upside Potential
Analysts have inched their price target for Steadfast Group slightly lower to A$6.31 from A$6.33, reflecting small tweaks to their assumptions around long term revenue growth, profit margins, and future P/E expectations. What's in the News Steadfast Group held an Analyst/Investor Day, giving the market an opportunity to hear updated views from management on the business and outlook (Key Developments).Narrative Update • Jan 07
SDF: CEO Return Timeline And Margin Profile Will Support Future Momentum
Analysts have nudged their price target on Steadfast Group slightly lower to A$6.33 from A$6.34, reflecting small adjustments to assumptions for revenue growth, profit margins and the future P/E multiple. What's in the News Steadfast Group plans to hold an Analyst/Investor Day, giving the market a dedicated forum to hear management updates and ask questions on the business outlook and capital priorities (company event).Narrative Update • Dec 16
SDF: CEO Return And Margin Outlook Will Support Future Momentum
Analysts have slightly reduced their price target for Steadfast Group, reflecting a modest recalibration of fair value. This adjustment accounts for only incremental improvements in revenue growth expectations, alongside a small easing in forecast profit margins and future valuation multiples.Narrative Update • Dec 01
SDF: CEO Return And Confidential Resolution Will Support Future Momentum
Analysts have slightly lowered their price target for Steadfast Group from $6.61 to $6.42, citing marginal changes in forecast revenue growth, profit margin, and future price-to-earnings expectations. What's in the News Steadfast Group Limited has announced the conclusion of an external investigation into a workplace complaint.Narrative Update • Nov 17
SDF: Dividend Payout And Improving Margins Will Drive Stronger Outlook
Narrative Update: Change in Analyst Price Target for Steadfast Group Analysts have slightly lowered their price target for Steadfast Group from $6.62 to $6.61, citing minor adjustments to discount rate and profit margin assumptions. What's in the News Steadfast Group Limited announced an interim dividend of AUD 0.1170 per share for the six months ended June 30, 2025 (Key Developments).Narrative Update • Nov 03
SDF: Dividend Outlook And Stable Margins Will Drive Long-Term Shareholder Value
Analysts have revised their price target for Steadfast Group slightly downward, lowering it from $6.82 to $6.62. They cite softer revenue growth projections and a marginal dip in profit margins as key factors for the adjustment.Analysis Article • Aug 18
Steadfast Group Limited's (ASX:SDF) Business Is Yet to Catch Up With Its Share Price
ASX:SDF 1 Year Share Price vs Fair Value Explore Steadfast Group's Fair Values from the Community and select yours When...Analysis Article • May 23
Here's Why We Think Steadfast Group (ASX:SDF) Is Well Worth Watching
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...Analysis Article • Mar 30
Steadfast Group Limited's (ASX:SDF) Shares May Have Run Too Fast Too Soon
With a price-to-earnings (or "P/E") ratio of 27.5x Steadfast Group Limited ( ASX:SDF ) may be sending very bearish...Analysis Article • Feb 27
Steadfast Group (ASX:SDF) Will Pay A Dividend Of A$0.078
Steadfast Group Limited ( ASX:SDF ) has announced that it will pay a dividend of A$0.078 per share on the 27th of...
New Narrative • Feb 09
Rebranded ISU Group And AI Integration Will Strengthen Future Market Position
Strategic acquisitions and international expansion are set to drive future earnings and revenue growth through a combination of cash flow and debt funding.Analysis Article • Nov 28
There's Reason For Concern Over Steadfast Group Limited's (ASX:SDF) Price
Steadfast Group Limited's ( ASX:SDF ) price-to-earnings (or "P/E") ratio of 28.1x might make it look like a sell right...Analysis Article • Nov 10
Is Now The Time To Put Steadfast Group (ASX:SDF) On Your Watchlist?
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...Analysis Article • Aug 17
Getting In Cheap On Steadfast Group Limited (ASX:SDF) Is Unlikely
When close to half the companies in Australia have price-to-earnings ratios (or "P/E's") below 19x, you may consider...Analysis Article • Jul 13
With EPS Growth And More, Steadfast Group (ASX:SDF) Makes An Interesting Case
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Analysis Article • Apr 06
Do Steadfast Group's (ASX:SDF) Earnings Warrant Your Attention?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Analysis Article • Mar 20
Steadfast Group Limited's (ASX:SDF) Share Price Not Quite Adding Up
With a price-to-earnings (or "P/E") ratio of 30.6x Steadfast Group Limited ( ASX:SDF ) may be sending very bearish...Analysis Article • Mar 01
Steadfast Group (ASX:SDF) Has Announced A Dividend Of A$0.0675
Steadfast Group Limited ( ASX:SDF ) has announced that it will pay a dividend of A$0.0675 per share on the 28th of...Analysis Article • Dec 19
Risks To Shareholder Returns Are Elevated At These Prices For Steadfast Group Limited (ASX:SDF)
Steadfast Group Limited's ( ASX:SDF ) price-to-earnings (or "P/E") ratio of 33x might make it look like a strong sell...Analysis Article • Aug 19
Steadfast Group (ASX:SDF) Will Pay A Larger Dividend Than Last Year At A$0.09
Steadfast Group Limited ( ASX:SDF ) has announced that it will be increasing its dividend from last year's comparable...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2026 | AU$4m | AU$2m | AU$269m |
| Mar 31 2026 | n/a | n/a | AU$312m |
| Dec 31 2025 | n/a | n/a | AU$356m |
| Sep 30 2025 | n/a | n/a | AU$345m |
| Jun 30 2025 | AU$5m | AU$2m | AU$335m |
| Mar 31 2025 | n/a | n/a | AU$284m |
| Dec 31 2024 | n/a | n/a | AU$234m |
| Sep 30 2024 | n/a | n/a | AU$231m |
| Jun 30 2024 | AU$4m | AU$1m | AU$228m |
| Mar 31 2024 | n/a | n/a | AU$216m |
| Dec 31 2023 | n/a | n/a | AU$205m |
| Sep 30 2023 | n/a | n/a | AU$197m |
| Jun 30 2023 | AU$5m | AU$1m | AU$189m |
| Mar 31 2023 | n/a | n/a | AU$170m |
| Dec 31 2022 | n/a | n/a | AU$151m |
| Sep 30 2022 | n/a | n/a | AU$162m |
| Jun 30 2022 | AU$5m | AU$1m | AU$172m |
| Mar 31 2022 | n/a | n/a | AU$173m |
| Dec 31 2021 | n/a | n/a | AU$175m |
| Sep 30 2021 | n/a | n/a | AU$159m |
| Jun 30 2021 | AU$4m | AU$1m | AU$143m |
| Mar 31 2021 | n/a | n/a | AU$117m |
| Dec 31 2020 | n/a | n/a | AU$90m |
| Sep 30 2020 | n/a | n/a | AU$17m |
| Jun 30 2020 | AU$4m | AU$1m | -AU$55m |
Compensation vs Market: Robert's total compensation ($USD3.08M) is about average for companies of similar size in the Australian market ($USD2.40M).
Compensation vs Earnings: Robert's compensation has been consistent with company performance over the past year.
CEO
Robert Kelly (78 yo)
30.4yrs
Tenure
AU$4,312,531
Compensation
Mr. Robert Bernard Kelly, AM, Founded Steadfast Group Limited and has been its Chief Executive Officer and Managing Director since April 18, 1996. Mr. Kelly has experience in the insurance industry. He ser...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 30.4yrs | AU$4.31m | 0.28% A$ 17.6m | |
| Chief Financial Officer | 1.1yrs | AU$716.98k | 0.0016% A$ 103.2k | |
| Chief Executive Officer of International | 3.5yrs | AU$1.59m | 0.044% A$ 2.8m | |
| Chief Executive Officer of Underwriting Agencies | no data | AU$851.99k | no data | |
| Chief Technology Officer | 1.3yrs | no data | no data | |
| Executive General Manager of Investor Relations & ESG | 3.3yrs | no data | no data | |
| Chief Legal Officer | 11.2yrs | no data | no data | |
| Executive General Manager of People | less than a year | no data | no data | |
| Chief Operating Officer of International | 2.9yrs | no data | no data | |
| Chief Financial Officer of International | 2.7yrs | no data | no data | |
| Company Secretary | 1.6yrs | no data | no data | |
| Company Secretary | 1.2yrs | no data | no data |
2.7yrs
Average Tenure
Experienced Management: SDF's management team is considered experienced (2.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 30.4yrs | AU$4.31m | 0.28% A$ 17.6m | |
| Independent Non-Executive Chairman | 5.5yrs | AU$314.05k | 0.0050% A$ 318.5k | |
| Independent Non-Executive Director | 1yr | AU$293.09k | 0.012% A$ 744.8k | |
| Non-Executive Independent Director | 8.3yrs | AU$245.98k | 0.0061% A$ 388.2k | |
| Non-Executive Director | 28.1yrs | AU$227.00k | 0.093% A$ 5.9m | |
| Independent Director | 2.8yrs | AU$227.00k | no data | |
| Independent Non-Executive Director | 4.2yrs | AU$245.98k | 0.0042% A$ 266.6k |
5.5yrs
Average Tenure
65.5yo
Average Age
Experienced Board: SDF's board of directors are considered experienced (5.5 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/14 11:47 |
| End of Day Share Price | 2026/09/14 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2026/06/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Steadfast Group Limited is covered by 17 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Andrew Adams | Barrenjoey Markets Pty Limited |
| Nicholas McGarrigle | Barrenjoey Markets Pty Limited |
| Jeff Cai | Citigroup Inc |