Baidu Past Earnings Performance

Past criteria checks 2/6

Baidu has been growing earnings at an average annual rate of 9.6%, while the Interactive Media and Services industry saw earnings growing at 15.7% annually. Revenues have been growing at an average rate of 5.7% per year. Baidu's return on equity is 7.9%, and it has net margins of 15.3%.

Key information

9.6%

Earnings growth rate

8.9%

EPS growth rate

Interactive Media and Services Industry Growth	36.3%
Revenue growth rate	5.7%
Return on equity	7.9%
Net Margin	15.3%
Last Earnings Update	30 Sep 2024

Recent past performance updates

Recent updates

Revenue & Expenses Breakdown

How Baidu makes and spends money. Based on latest reported earnings, on an LTM basis.

Earnings and Revenue History

BASE:BIDUD Revenue, expenses and earnings (CNY Millions)
Date	Revenue	Earnings	G+A Expenses	R&D Expenses
30 Sep 24	133,952	20,450	22,796	22,905
30 Jun 24	134,842	19,499	22,707	23,640
31 Mar 24	134,967	19,221	23,305	24,132
31 Dec 23	134,598	19,598	23,519	24,192
30 Sep 23	132,724	22,078	23,546	23,563
30 Jun 23	130,817	15,251	22,961	23,219
31 Mar 23	126,408	13,678	21,447	23,130
31 Dec 22	123,675	6,968	20,514	23,315
30 Sep 22	123,686	4,025	21,084	25,047
30 Jun 22	123,067	-12,388	23,211	25,457
31 Mar 22	124,770	-16,662	24,134	25,448
31 Dec 21	124,493	9,876	24,723	24,938
30 Sep 21	121,668	13,589	23,366	23,218
30 Jun 21	117,979	43,826	20,746	21,612
31 Mar 21	112,663	47,996	19,456	20,168
31 Dec 20	107,074	22,384	18,063	19,513
30 Sep 20	105,695	23,555	16,925	18,599
30 Jun 20	105,543	3,504	16,882	18,728
31 Mar 20	105,835	2,348	17,708	18,623
31 Dec 19	107,413	1,980	19,910	18,346
30 Sep 19	105,724	-2,244	21,897	18,119
30 Jun 19	106,055	16,525	22,881	17,345
31 Mar 19	107,093	20,422	22,143	16,644
31 Dec 18	103,877	27,443	19,231	15,772
30 Sep 18	100,937	29,714	16,919	14,946
30 Jun 18	96,595	25,733	15,024	14,272
31 Mar 18	90,725	23,235	13,453	13,387
31 Dec 17	86,709	18,318	13,128	12,928
30 Sep 17	80,666	17,540	12,832	12,196
30 Jun 17	74,850	12,227	12,682	11,568
31 Mar 17	71,619	10,986	13,942	10,885
31 Dec 16	70,549	11,075	15,071	10,151
30 Sep 16	71,036	31,952	16,264	9,666
30 Jun 16	71,166	31,624	18,370	9,742
31 Mar 16	69,478	32,752	18,065	9,990
31 Dec 15	66,382	33,335	17,076	10,176
30 Sep 15	61,733	12,072	16,073	9,824
30 Jun 15	56,870	13,097	13,071	8,966
31 Mar 15	52,280	13,058	11,330	7,991
31 Dec 14	49,052	13,144	10,382	6,981
30 Sep 14	44,525	12,709	8,721	6,109
30 Jun 14	39,897	11,898	7,405	5,368
31 Mar 14	35,472	10,964	6,334	4,573
31 Dec 13	31,944	10,519	5,174	4,107

Quality Earnings: BIDUD has high quality earnings.

Growing Profit Margin: BIDUD's current net profit margins (15.3%) are lower than last year (16.6%).

Free Cash Flow vs Earnings Analysis

Past Earnings Growth Analysis

Earnings Trend: BIDUD has become profitable over the past 5 years, growing earnings by 9.6% per year.

Accelerating Growth: BIDUD's has had negative earnings growth over the past year, so it can't be compared to its 5-year average.

Earnings vs Industry: BIDUD had negative earnings growth (-7.4%) over the past year, making it difficult to compare to the Interactive Media and Services industry average (9.4%).

Return on Equity

High ROE: BIDUD's Return on Equity (7.9%) is considered low.

Return on Assets

Return on Capital Employed

Discover strong past performing companies

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/18 12:43
End of Day Share Price	2024/12/18 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

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Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Baidu, Inc. is covered by 91 analysts. 42 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Sau Shing Chow	ABCI Securities Company Limited
Richard Kramer	Arete Research Services LLP
Zixiao Yang	Arete Research Services LLP