adidas AG

BASE:ADSD Stock Report

Market Cap: US$43.8b

adidas Management

Management criteria checks 2/4

We currently do not have sufficient information about the CEO.

Key information

Bjorn Gulden

Chief executive officer

€9.2m

Total compensation

CEO salary percentage23.96%
CEO tenureno data
CEO ownershipn/a
Management average tenure6.1yrs
Board average tenure5.4yrs

Recent management updates

Recent updates

CEO Compensation Analysis

How has Bjorn Gulden's remuneration changed compared to adidas's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2025n/an/a

€1b

Dec 31 2024n/an/a

€756m

Sep 30 2024n/an/a

€382m

Jun 30 2024n/an/a

€196m

Mar 31 2024n/an/a

€85m

Dec 31 2023€9m€2m

-€119m

Sep 30 2023n/an/a

-€179m

Jun 30 2023n/an/a

-€368m

Mar 31 2023n/an/a

-€107m

Dec 31 2022€4mn/a

€228m

Compensation vs Market: Bjorn's total compensation ($USD10.32M) is above average for companies of similar size in the AR market ($USD5.58M).

Compensation vs Earnings: Bjorn's compensation has increased by more than 20% in the past year.

CEO

Bjorn Gulden (59 yo)

no data
Tenure
€9,180,527
Compensation

Mr. Bjørn Gulden served as Independent Director at Essity AB (publ) since 2022 until March 29, 2023. Mr. Gulden serves as a Member of the Management Board at PUMA SE since November 2022. He serves as Membe...

Leadership Team

NamePositionTenureCompensationOwnership
Bjorn Gulden
CEO of Global Brandsno data€9.18mno data
Harm Ohlmeyer
CFO & Member of Executive Board8.2yrs€3.78mno data
Guenter Weigl
SVP of Global Sports Mktg. & Brand Relations and Employee Representative Member of Supervisory Board11.8yrs€208.00kno data
Michelle Robertson
Global Head of HR2.3yrsno datano data
Mathieu Sidokpohou
Member of Executive Board - Global Salesless than a yearno datano data
Sebastian Steffen
Senior Vice President of Investor Relationsno datano datano data
Jan Heinemann
General Counselno datano datano data
Aimee Arana
Senior VP and GM of Global Product - Training6.1yrsno datano data
Claudia Lange
Senior Director of Media Relationsno datano datano data
6.1yrs
Average Tenure
52.5yo
Average Age

Experienced Management: ADSD's management team is seasoned and experienced (6.1 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Guenter Weigl
SVP of Global Sports Mktg. & Brand Relations and Employee Representative Member of Supervisory Board6yrs€208.00kno data
Thomas Rabe
Independent Chairman of Supervisory Board6yrs€405.00kno data
Jing Ulrich
Independent Member of Supervisory Board6yrs€102.00kno data
Ian Gallienne
Independent Deputy Chairman of Supervisory Board8.9yrs€253.00kno data
Bodo Uebber
Independent Member of Supervisory Board6yrs€308.00kno data
Nassef Onssy Sawiris
Independent Member of Supervisory Board8.9yrs€103.00kno data
Harald Sikorski
Employee Representative Member of Supervisory Board1yrno datano data
Christian Klein
Independent Member of Supervisory Board4.8yrs€102.00kno data
Birgit Biermann
Employee representative Member of Supervisory Board2.7yrs€102.00kno data
Jackie Joyner-Kersee
Independent Member of Supervisory Board4yrs€103.00kno data
Bastian Knobloch
Employee Representative Member of the Supervisory Board3.3yrs€102.00kno data
Paul Seline
Employee Representative Deputy Chairman of Supervisory Board1yrno datano data
5.4yrs
Average Tenure
58.5yo
Average Age

Experienced Board: ADSD's board of directors are considered experienced (5.4 years average tenure).

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/05/19 11:40
End of Day Share Price 2025/02/19 00:00
Earnings2025/03/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

adidas AG is covered by 64 analysts. 28 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Volker BosseBaader Helvea Equity Research
Knut WollerBaader Helvea Equity Research
Jonathan KompBaird