Key Takeaways Strategic focus on premium, EV-compatible, and smart tire technologies is unlocking new revenue streams, raising brand value, and supporting margin expansion. Enhanced sustainability initiatives and operational efficiency efforts are strengthening regulatory compliance, pricing power, and geographic earnings stability.
Pirelli & C. S.p.A. manufactures and supplies tires for cars, motorcycles, and bicycles in Europe, North America, the Asia-Pacific, South America, Russia, and the MEAI. It offers car tires under the P ZERO, Cinturato, Scorpion, Winter Sottozero, Ice, and Carrier brand names; and motorcycle tires under the DIABLO Superbike, DIABLO SUPERCORSA SP, Diablo Rosso Corsa II, Diablo Rosso Scooter, ANGEL GT II, Scorpion Trail II, Scorpion Rally STR, Scorpion MX, Sportec M9 RR, Sportec M7 RR, Roadtec 01 SE, Karoo Street, Karoo 3, Karoo Extreme, and Metzeler Cruisetec brand names. The company also provides bicycle tires under the P ZERO VELO, P ZERO Race TLR, Cinturato VELO, Cinturato Gravel, SCORPION MTB, SCORPION MTB XC, Scorpion Trail, Scorpion Enduro, Scorpion E-MTB, CYCL-E DT, CYCL-E GT, CYCL-E XT, and CYCL-E WT brand names. In addition, it offers Run Flat and Seal Inside specialties that enable cars to continue driving after a puncture; Pirelli Noise Cancelling System for reducing noise by rolling; and Elect, a line of tires for electric vehicles. The company was incorporated in 1872 and is based in Milan, Italy.
