Noritsu Koki Co., Ltd., together with its subsidiaries, manufactures and sells audio equipment and peripheral products in Japan, China, the United States, Europe, Central and South America, the Middle East, Africa, and internationally. It offers DJ and club equipment, such as flat-top DJ CD players under the Pioneer DJ and AlphaTheta brands; and headphones and earbuds for sports, work, children, and gaming applications under the JLab brand. The company also provides pen nibs, cosmetics, and air freshener sticks; and metal parts for transportation and medical equipment. In addition, it offers personal technology products, such as web cameras and keyboards for remote working, as well as construction products and equipment, and related construction services. The company was founded in 1951 and is headquartered in Tokyo, Japan.