Hatena Co., Ltd. provides user generated content services in Japan and internationally. The company offers content platform services, including Hatena Blog, a blog service; Hatena Bookmark, a social bookmarking service; Human Search Hatena, a question and answer site; and Hatena Lab, a repository for experimental services. It also provides content marketing services, such as Hatena MediaSuite, a support service from planning to operation of owned media; Hatena CMS, a CMS to create and update websites; Hatena Blog Corporate Plan, a service for small businesses and technical blogs; Hatena Bookmark Native Ads, an in-feed native advertising service; and Feed, a speech analysis solution. In addition, the company offers technology solution services comprising Mackerel, a SaaS-based server monitoring service; GigaViewer, a manga viewer for websites and apps; Mangano, a manga submission service; Jump Rookie!, a manga submission and publishing service; Tomorrow's Young Jump, which provides manga submission and publishing services; Kakuyomu, a novel submission and revenue sharing platform; Magical iLand, an entertainment site; SmaPlus, which supports the development of a game-linked service; Squid Rings 2 and 3; Taikai Support, which supports the development of a tournament support service; Miiverse, which supports the development of Miiverse, a network service; Flipnote Hatena, which supports the development and operation of Flipnote Hatena, a community service for posting Flipnotes; Home Appliance Conference, a community-based curation service; and Pinga, a web manga update checker. Hatena Co., Ltd. was incorporated in 2001 and is headquartered in Minato, Japan.