istyle Inc. operates a beauty portal site @cosme in Japan and internationally. It operates through Support Business, Retail Business, and Global Business segments. The company operates @cosme shopping and @cosme store, a cosmetics specialty store; @cosme Career, a talent service focused on the cosmetics industry; @cosme blog, a beauty blog site where beauty professionals and people with a keen sense of beauty can share and share information, @cosme point, a site on which users can earn points; @cosme Q&A, a site at which members can share knowledge and tips on cosmetics and beauty. It also offers BeautyTech.jp, a media site that provides information on innovations in the beauty industry from the perspectives of technology, marketing, science, business, etc.; Glowpick, a beauty community site; BeautyTech.jp, a digital magazine; and MakeupAlley, a beauty community site. The company was formerly known as I-Style Co., Ltd. and changed its name to istyle Inc. in April 2000. istyle Inc. was incorporated in 1999 and is headquartered in Tokyo, Japan.