Willy-Food Investments Ltd engages in the developing, importing, marketing, and distributing a range of food products in Israel and internationally. It offers rice, Asian food, pre-cooked meals, pasta, flour, vinegars and sauces, oils, crackers and rusks, tortillas and pizza bases, snacks and nuts, cereals, sweets, confitures, coffee whitener, condensed milk, and doughs The company also provides pizza, pastries, donuts, sweet treats, frozen vegetables, yoghurts, various cheeses, specialty products, and butter, as well as canned products, such as fruits, vegetables, and fish. It offers its products under Complete, Daawat, Dona Roza, El Pastor, Euro, Gold Food, Golden, ItalPizza, Kolios, Manat Hachef, Muratbey, Pasta Italiana, Pinukim, Sera, Valio, willifood, Wyke, and Zanetti brand names. The company was incorporated in 1992 and is based in Yavne, Israel.