Globrands Ltd. distributes consumer goods in Israel. The company operates through the Smoking Products Sector, the Sweet and Snacks Sector, and the Quality of Life Products Sector segments. It is involved in the importation, sale, and distribution of tobacco products and smoking products, including cigarettes, rolling tobacco, lighters, and papers to roll; the distribution, sale, and marketing of sweets and snacks. In addition, the company offers over-the-counter pharmaceutical products, protein bars, medical cannabis, and other consumer products. It serves its products to retail customers and multinational corporations under the Natural American Spirit, Camel, Winston, Kent, Pall Mall, Vogue, Rothmans, and Golden Virginia brands. The company was incorporated in 2000 and is based in Herzliya, Israel.