Kidswant Children Products Co.,Ltd. engages in the retail of maternal, infant, and child products in China. It sells food, including milk powder and baby food; consumables, such as diapers and toiletries; durable goods, including toys and cribs; and clothing and maternity products. The company also provides mother-infant-child, childcare, and other maternal and child services, as well as black gold membership services; supplier services comprising membership development, naming of interactive activities, online and offline promotion of products, and digital tools and other services; and online and offline advertising services. In addition, it is involved in the provision of platform services; investment promotion business; and sale of supply chain management software. The company offers its products through offline stores and online channels. The company was formerly known as Kid King Children's Products (China) Co., Ltd. and changed its name to Kidswant Children Products Co.,Ltd. in May 2016. Kidswant Children Products Co.,Ltd. was founded in 2012 and is headquartered in Nanjing, China.