Forward Fashion (International) Holdings Company Limited engages in the retail of fashion apparel in Macau, Mainland China, Hong Kong, and Taiwan. The company operates own brand stores under the UM, UM Junior, UM.IXOX, IXOX, and WF Fashion brands. It also sells footwear, cosmetic and skincare, toys, designer home accessories, artistic ornaments, and other lifestyle products through its retail stores and online, as well as provides store management services. The company was founded in 2005 and is headquartered in Cheung Sha Wan, Hong Kong. Forward Fashion (International) Holdings Company Limited operates as a subsidiary of Gold Star Fashion Limited.
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