The Sincere Company, Limited, together with its subsidiaries, operates a chain of department stores in Hong Kong, the United Kingdom, and internationally. The company operates various department stores, which offers men, ladies, outerwear and sportswear, children and baby, cosmetics, electrical and households, bedding and bath, and travel merchandises. It is also involved in the property holding and securities trading activities; provision of life insurance products; and investment, finance, and management services. The Sincere Company, Limited was founded in 1900 and is based in Central, Hong Kong. The company operates as a subsidiary of Realord Group Holdings Limited.