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Hotel Fast SSE AB (publ) engages in the hotel chain business in Sweden, Norway, and Denmark. The company operates in three segments: Franchise, Operations, and Property. It acquires, develops, operates, and leases hotel properties. The company also provides distribution, revenue management, purchasing, IT support, and social media services. It serves private and corporate customers in various industries. The company was formerly known as First Hotels AB (publ) and changed its name to Hotel Fast SSE AB (publ) in February 2025. Hotel Fast SSE AB (publ) was founded in 1993 and is headquartered in Stockholm, Sweden.