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Striders Impex Limited engages in the business of licensing, own brand development, and distribution of toys and kids' consumer merchandise in India. It offers end-to-end solutions from product design and development to sourcing, manufacturing and distribution. The company sells its products under the Pugs at Play, Furry Pals, Gurliez, Fanster, Beezy Kits, Minds at Play, SHDZ, Boujees, and Striders brand names through offline retail, internet, and distributors/retailers. The company was incorporated in 2021 and is based in Mumbai, India.