Announcement • Jul 28
Rapid Nutrition Rolls Out Premium Nutrition Pantry Across Healthshop+ Wellness Hub Network And Online Channels Rapid Nutrition announced the expansion of its owned-brand portfolio through the rollout of its new Premium Nutrition Pantry across the HealthShop+ wellness hub network and online channels. The initial rollout of the Premium Nutrition Pantry will comprise up to 100 premium wholefood products featuring sustainably sourced, minimally processed ingredients designed to complement the Company's evidence-based nutrition philosophy and support healthier everyday living. The launch represents an important milestone in Rapid Nutrition's strategy to expand higher-margin owned-brand sales while leveraging its vertically integrated wellness platform to accelerate product innovation, improve commercial agility and support long-term growth. Historically, this category has generated annual sales approaching AUD 1 million across the Company's wellness hubs. Management believes introducing the Premium Nutrition Pantry under the Rapid Nutrition brand provides an opportunity to build upon this established consumer demand while strengthening brand ownership, increasing margin potential and supporting long-term shareholder value. The acquisition of the HealthShop+ wellness hub network has also provided Rapid Nutrition with access to valuable real-time customer purchasing data and category insights across multiple wellness hubs. As part of its broader digital transformation strategy, the Company is progressively incorporating AI-driven analytics to better understand customer purchasing behaviour, emerging wellness trends and evolving category demand. These insights are expected to support faster identification of high-potential product opportunities, optimise merchandising decisions and accelerate the expansion of both the Premium Nutrition Pantry and the Company's broader owned-brand portfolio across its wellness hubs and online channels. The launch of the Premium Nutrition Pantry represents the first commercial application of this strategy, demonstrating how proprietary customer data, AI-driven analytics and Rapid Nutrition's vertically integrated wellness platform can be combined to identify emerging category opportunities, accelerate product expansion and strengthen higher-margin owned-brand sales. Announcement • Jun 03
Rapid Nutrition Expands Agentic AI Integration Across Consumer Wellness Ecosystem Rapid Nutrition PLC has progressively expanded the rollout of its technology-enabled engagement platform across investor communications, consumer wellness interactions and broader digital operations as part of its strategy to build a scalable HealthTech ecosystem at the intersection of nutrition, technology and consumer behaviour. Following the initial deployment across investor communications, Rapid Nutrition has observed improved accessibility and responsiveness, with investor enquiries increasingly being addressed in near real-time across multiple time zones. The Company has since expanded the platform across elements of its consumer ecosystem, including the Company’s flagship SystemLS brand, where early-stage engagement trends indicate increasing interaction with product, wellness and lifestyle-aligned content tailored to individual user interests and behaviours. Rapid Nutrition believes the application of artificial intelligence and agentic capabilities enables a transition from static information delivery toward more responsive, real-time and personalized engagement across both investor and consumer channels. The platform has been developed using Company materials and operational frameworks and continues to be refined by Rapid Nutrition’s experienced team to ensure alignment with the Company’s products, communication standards and broader wellness ecosystem. Announcement • May 13
Rapid Nutrition plc Expands AI-Powered Agentic Platform to Consumer Ecosystem Rapid Nutrition PLC announced the expansion of its technology platform to its consumer-facing ecosystem, following a successful rollout within its investor communications infrastructure. The Company is extending these capabilities across its flagship SystemLS brand, enabling a more responsive and personalized approach to consumer health and wellness engagement. The platform delivers structured, on-demand guidance across nutrition, products, and lifestyle — available 24/7 in a private, confidential environment. As consumer expectations increasingly flavor personalized health solutions, the system is designed to translate product and nutritional information into practical, everyday guidance aligned to individual habits and routines. Trained on Company materials and informed by Rapid Nutrition’s experienced team, the platform ensures all responses reflect the Company’s product philosophy, nutritional methodologies, and established wellness programs. The system is designed to complement, not replace, professional human interaction — extending access to practitioner-informed guidance while maintaining alignment with the Company’s personalised nutrition approach. It supports consumer education only and does not constitute professional medical advice. This expansion represents a continued step in Rapid Nutrition’s strategy to deploy advanced technologies — including artificial intelligence and agentic capabilities — across both its corporate and consumer operations, driving deeper and more consistent engagement with long-term wellness programs. 