New Risk • Jun 08
New minor risk - Shareholder dilution The company's shareholders have been diluted in the past year. Increase in shares outstanding: 16% This is considered a minor risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Minor Risks Less than 3 years of financial data is available. Currently unprofitable and not forecast to become profitable over next 2 years (CA$1.5m net loss in 2 years). Shareholders have been diluted in the past year (16% increase in shares outstanding). Market cap is less than US$100m (CA$78.6m market cap, or US$56.4m). Announcement • Jun 04
Cizzle Brands Corporation Launches CWENCH Hydration At Canadian Tire Gas+ Locations Cizzle Brands Corporation announced the national launch of CWENCH Hydration at approximately 180 Canadian Tire Gas+ locations across Canada, the brand’s latest expansion in the fast-growing convenience and gas channel. At launch, participating Canadian Tire Gas+ locations will carry an assortment of four of CWENCH Hydration’s ready-to-drink flavours — Blue Raspberry, Rainbow Swirl, Tropical Flow and Berry Crush — stocked in the beverage cooler alongside the category’s leading sports drinks, ready for immediate consumption at the point of purchase. Cizzle Brands Corporation announced that its flagship product, CWENCH Hydration, is now available at 180 Canadian Tire Gas+ stores across Canada. CWENCH Hydration is carried across Canadian Tire’s retail banners, including Canadian Tire, SportChek and Pro Hockey Life, where it has built a loyal following among athletes and active families. CWENCH Hydration’s ready-to-drink format is purpose-built for the grab-and-go cooler, and the brand’s rapid, repeated wins across leading national and regional fuel networks underscore how effectively CWENCH is competing for that space against the category’s largest incumbents. CWENCH Hydration is a better-for-you sports drink developed in collaboration with athletes and trainers, formulated to deliver functional hydration without the sugar, artificial colours and other additives that consumers are increasingly looking to avoid. Following the Canadian Tire Gas+ rollout, CWENCH Hydration is now carried in over 6,600 locations in Canada, the United States and Europe. Announcement • May 16
Cizzle Brands Corporation Launches Cwench Hydration At Save-On-Foods Across Western Canada Cizzle Brands Corporation announced that CWENCH Hydration™ is now available at more than 170 Save-On-Foods locations across Western Canada. CWENCH Hydration is now available at 170 Save-On-Foods locations across Western Canada. At launch, Save-On-Foods will be carrying an assortment of three of CWENCH Hydration’s most popular ready-to-drink (“RTD”) flavours – Blue Raspberry, Rainbow Swirl and Tropical Flow – stocked in the beverage and isotonic set alongside the category’s leading sports drinks. Save-On-Foods is one of Western Canada’s largest and most established grocery retailers, with a deeply loyal customer base across British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon. The new placement adds significant scale to CWENCH Hydration’s Canadian grocery footprint, complementing existing distribution at Walmart Canada and other leading retailers, and bringing CWENCH Hydration into the routine grocery shop for millions of additional Canadian households. CWENCH Hydration™ is a better-for-you sports drink developed in collaboration with leading athletes and trainers, formulated to deliver functional hydration without the sugar, artificial colours and other additives that consumers are increasingly looking to avoid. Following the Save-On-Foods launch, CWENCH Hydration is now carried in over 6,500 locations in Canada, the United States and Europe. 
