Canada’s goeasy makes money by lending to people who can’t easily borrow from big banks, but new rules and a wave of digital lenders could make it harder to charge the same rates and keep customers. See why rising bad debts and funding costs may squeeze profits even as the company pushes deeper into online products and new lending options.Read more
Key Takeaways New product launches and a digital-led strategy are driving accelerated market share gains, attracting higher-quality borrowers and fueling revenue growth beyond expectations. Strong organic funding and industry headwinds for competitors position goeasy for major acquisitions, market share growth, and margin expansion above peers.Read more
Key Takeaways Expansion into new lending verticals and digital innovation is improving operational efficiency and boosting revenue resilience despite regulatory and competitive pressures. Strategic technology investments and robust risk management practices are supporting stable credit quality and enabling ongoing growth in a challenging economic landscape.Read more
goeasy Ltd. provides non-prime leasing and lending services under the easyhome, easyfinancial, and LendCare brands to consumers in Canada. It operates through two segments, Easyfinancial and Easyhome. The company offers unsecured and secured installment loans; home equity and improvement, secured instalment loans and automotive vehicle financing; and loans to finance the purchase of retail goods, powersports and recreational vehicles, home improvement projects, and healthcare related products and services. It also leases household furniture, appliances, electronics, and unsecured lending products to retail consumers. The company was formerly known as easyhome Ltd. and changed its name to goeasy Ltd. in September 2015. goeasy Ltd. was incorporated in 1990 and is headquartered in Mississauga, Canada.
