Announcement • Jul 30

Ciscom Corp. Announces Appointment of Blair Severn to Board of Directors

Ciscom Corp. announced the appointment of Blair Severn to its Board of Directors. Mr. Severn is a widely experienced director, business and governance executive with a particular depth in retail marketing strategy, alongside broader expertise in finance and governance. He has served Boards from every vantage point - as Board Chairman, Vice-Chairman, and chair of numerous committees spanning strategy, finance, public affairs and marketing, including as Chairman of the Board of RAC Canada (Retail Advertising and Marketing Canada) and Chairman of its Strategy, Marketing and Events Committees through its merger with the Retail Council of Canada. He is the Co-Founder and Managing Partner of enabling ideas®, an international professional services consultancy, where he has been retained by C-suite executives across retail, financial services, energy, software and consumer products in fractional executive roles including Chief Marketing, Strategy, Operating and Financial Officer. Earlier in his career, Mr. Severn built a track record of retail marketing transformation and revenue growth in senior operating roles. As National Marketing Manager for Sony of Canada, he designed the marketing strategy and national roll-out of a new retail concept, growing revenue from $100 million to $165 million and turning a $10 million loss into $10 million in net profit. At Consumers Gas, as Head of Consumer Retail Operations, he led the retail transformation and national roll-out of a new retail concept, growing revenue from $18 million to $40 million and moving the P&L from a $2 million loss to $3 million in net profit. He also held senior strategy roles with BMO Financial Group's Office of Strategic Management. Mr. Severn currently serves as Trustee and Chairman of the Finance Committee at D'Youville University, and has previously chaired the Strategy and Public Affairs Committees of the Council of the Great Lakes Region, served as Vice Chair of the CanAm Council for the Buffalo Niagara Partnership, and was the inaugural Chairman of the Board of the Canadian Gas Fireplace Association. Mr. Severn holds an MBA in Corporate Finance and Investment Banking from the University of Toronto's Rotman School of Management, an Honours Bachelor of Administrative Studies in Marketing from York University, and a Bachelor of Arts in Business and Sociology from Brock University.

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