Cash Plus SA operates as a payment institution providing financial and para-financial services, including money transfers, bill payments, currency exchange, and payment solutions for individuals and businesses. The company provides domestic and international money transfer services through partnerships with operators such as Western Union, MoneyGram, and Ria. It offers bill payment services for utilities, taxes, fines, and vehicle-related fees, e-commerce payment solutions, currency exchange, and payment accounts with optional and rechargeable Mastercard cards managed via a mobile application or in agency. Additional services include cash collection, payroll, client reimbursement, expense settlement, travel ticket sales, and parcel reception, all accessible through a network of agencies and a mobile application. The company serves commercial clients seeking alternative payment methods, businesses managing payroll or reimbursements, e-commerce merchants, and professional clients requiring solutions for cash collection, mass payments, and currency exchange. The company was founded in 2004 and is based in Casablanca, Morocco.