Novus Loyalty Limited provides computer software and related activities in India and internationally. The company offers employee and partner incentives, an employee engagement platform; E-commerce loyalty, a unified ecommerce loyalty platform; customer engagement, a customer engagement platform for next-level loyalty; CX automation suite, a customer experience automation platform built on real-time insights; and enterprise loyalty software solutions, a future-ready enterprise loyalty program. It also provides white label loyalty, loyalty engine, gamification elements, SAAS-based loyalty, rewards marketplace, offer management, and gift card management platform. It serves bank, E-commerce, retail, restaurant, healthcare, employee, travel, and automotive loyalty industries. The company was incorporated in 2011 and is based in Gurugram, India.