Grupo SBF S.A. retails and wholesales sports and leisure products in Brazil. It offers footwear, clothing, sports equipment, and accessories. It also provides logistics services; and organizing races and sporting events under the Xterra and Uphill brands. In addition, the company engages in the advertising films and audiovisual production businesses. Further, it operates dance platform and sports channel network. The company sells its sports and leisure products through physical stores and e-commerce channels. Grupo SBF S.A. was founded in 1981 and is headquartered in São Paulo, Brazil.