Grendene S.A., together with its subsidiaries, engages in the development, production, distribution, and sale of plastic footwear for women, men, and children in Brazil and internationally. The company sells its products through its stores, franchised stores, and web commerce channels, as well as through commercial representatives and distributors under the Melissa, Grendha, Rider, Cartago, Ipanema, Zaxy, Pega Forte, Grendene Kids, and Zizou brand names; and operates Clube Melissa and Mini Melissa franchise stores. It also licenses the use of celebrity personalities and characters in the children’s media. The company also exports its products in North America, Asia and Oceania, Europe, Central and South America, the Middle East, and Africa. Grendene S.A. was incorporated in 1971 and is headquartered in Sobral, Brazil.