Rapid a.d. engages in the import and export business. It offers wellbeing products, including heating, scales, air washers and purifiers, and hand and foot massager; medical products, such as blood pressure, thermometers, and pulse oximeters; beauty products comprising hair care, body care, and hair removal products; kitchen, home, and nursing appliances, as well as lighting products. The company also provides stainless steel and aluminum cooking utensils, pans, knives, and silverwares; vacuum apparatus and vessels, and bags and foils; and cooking and greenpress products. It sells its products under the Beurer, Blaupunkt, First, Rondell, Status, Tungsram, Valera, So Posh, and Chris Christensen brand names. The company was incorporated in 1952 and is based in Belgrade, Serbia. Rapid a.d. is a subsidiary of Erma investment d.o.o.