Announcement • Sep 13

Nokian Tyres plc Launches Nokian Tyres Hakkapeliitta 01 Winter Tire

Nokian Tyres plc is celebrating the 90th birthday of its legendary family of winter tires, Nokian Tyres Hakkapeliitta®. The company commemorates the milestone with the launch of its newest winter product, the Nokian Tyres Hakkapeliitta® 01, announced in March and available for sale at tire shops this fall. Nokian Tyres introduced the first Hakkapeliitta-branded tire in 1936, just two years after the world’s first winter tire. The debut product, called the Lumi-Hakkapeliitta, featured a transverse tread pattern and suction-pad-style grip that made it a breakthrough in winter mobility. It was also the first winter tire made especially for passenger cars. Nokian Tyres continued growing the Hakkapeliitta’s influence in the years that followed. The Haka-Hakkapeliitta was one of the best-selling winter tires of the 1950s and 1960s, featuring a tread with a dense pattern of protrusions that proved effective on icy roads with packed snow. The first studded Hakkapeliitta, Kometa-Hakkapeliitta, was introduced in the 1960s. Over the last nine decades, the global tiremaker from Finland expanded the Hakkapeliitta’s influence from wintry corners of the Nordics to snowy surfaces across the globe. The product family gained global recognition in the 1950s and 1960s by dominating the Monte Carlo Rally, cementing the brand’s association with extreme weather performance. Forty years ago, in 1986, the company opened a test facility in Ivalo, Finland to help the tire withstand winter’s most challenging driving elements. The Ivalo Test Center, White Hell, is a diverse winter tire testing environment, with temperature variations of up to 40 degrees possible in a single week. Winter tire innovations continued in the next millennium. From 2000 onward, all new Hakkapeliitta tires feature the Driving Safety Indicator, an easy-to-read number molded into the tire that indicates how much tread life remains. During the last few decades, Nokian Tyres has introduced innovations to studded Hakkapeliitta winter tires such as the square stud, Bear Claw technology and Double Stud technology. Non-studded Hakkapeliitta tires achieve responsive ice performance courtesy of innovations such as Arctic Grip Crystals. Today, studded and non-studded Hakkapeliitta winter tires can be found on passenger cars, SUVs, commercial vehicles, and heavy equipment used in forestry, agriculture, mining and more. Models such as the studded Nokian Tyres Hakkapeliitta 10 and non-studded Hakkapeliitta R5 have ranked atop test results and helped keep drivers safe in diverse winter weather. The Hakkapeliitta 01 represents a step forward in that rich legacy – a winter tire that comes with On-Demand Grip. To demonstrate Nokian Tyres’ commitment to continuous development, this is the second time in the tire series’ history that the company reset its numerical naming convention – this time to “01.” The new number represents the new tire’s core feature – the ability for studs to enter “OFF” and “ON” modes in response to driving conditions. When roads are icy and snowy, the studs are pressed out by an adaptive base layer beneath the tread and stay out while driving. When roads are dry or damp, the compound softens and produces less force on the studs, allowing them to sink deeper into the tire. The result is a tire that reduces road wear by up to 30% compared to its predecessor, the Nokian Tyres Hakkapeliitta 10. Ice grip improves by up to 10% and wet grip up to 5% compared to the Hakkapeliitta 10. At the same time, the Nokian Tyres Hakkapeliitta 01 reduces noise levels by as much as one decibel compared to its predecessor, making the Hakkapeliitta 01 a victory of safety and comfort.

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