Announcement • Sep 08

Campari Group Launches Sarti in the U.S., Introducing Its Signature Spritz

Campari Group announced the official launch of Sarti, bringing one of Europe's fastest-growing aperitifs stateside. Joining Campari Group's spritz portfolio alongside Campari, Aperol and Crodino, Sarti complements the portfolio's diverse offerings while reinforcing the company's leadership in the spritz category and marking its largest-ever investment behind an aperitivo launch. Sarti arrives at a perfect moment, bringing a bold new interpretation of Italy's beloved aperitivo tradition to a generation eager to make classic rituals their own. Created for those who embrace reinvention, Sarti blends blood orange, passion fruit and mango to deliver a bright, fruit-forward and sweeter flavor with balanced sweetness. Its magnetic pink hue captures the spirit of the brand—playful, curious, audacious and unapologetically carefree —inviting consumers to experience aperitivo in their own way. Sarti encourages consumers to break away from the everyday and add a little more fun, spontaneity, and irreverence to social occasions. To celebrate its U.S. debut, Sarti will bring its "Too Pink to Care" platform to life through immersive experiences in New York City and San Diego featuring unexpected moments, interactive installations and Sarti Spritzes. Beginning through Thursday, September 10th, the celebration unfolds across New York City, where oversized mystery pink luggage trunks will appear throughout Manhattan and Brooklyn. These unexpected, immersive moments will introduce consumers to Sarti, with the chance to RSVP for a special launch event. On Saturday, September 12th, Sarti's signature pink vessel will set sail along New York's iconic Hudson and East Rivers, announcing the brand's stateside arrival in unmistakable fashion. The festivities continue with a two-day activation in the Meatpacking District, kicking off with an opening-night event. Following the New York launch, Sarti will continue the celebration in San Diego with a series of immersive consumer experiences, bringing its radiant energy to the West Coast. Sarti will continue its launch efforts by spontaneously dropping oversized mystery pink luggage trunks throughout the city and an activation designed to turn heads and spark conversation. Sarti Spritz's viral rise reflects a growing appetite for brands that feel bold, expressive and made for the way people connect today. Sarti, company newest addition, strengthens company spritz portfolio and underscores company continued commitment to the category, which company see as an important area of growth. Sarti is now available at select retailers, bars and restaurants nationwide. Sarti Rosa, is the easy-to-mix aperitif from Italy. With its vibrant pink color and unexpected fruity flavor, it sparks curiosity. Sarti Rosa is perfect to be enjoyed as a Spritz: it stands out with its striking pink hues and delicate fruity notes from a blend of passion fruit, blood orange, and mango. Delivering a perfectly balanced citrusy-tropical taste, it's ideal for those seeking sweet and sour flavors during an Italian-style aperitivo. Whether for casual gatherings or elegant occasions, Sarti Spritz offers a stylish experience. The best way to drink Sarti Spritz is to fill a large wine glass with ice, pour in 3 parts of Prosecco DOC and 2 parts of Sarti Rosa, garnishing with a slice of fresh lime for a balanced and fresh fruity taste experience. Sarti Rosa Liqueur. 14% alc./vol. (28 Proof).

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