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Is Bridgestone’s New ENLITEN Potenza Track Tire Quietly Repositioning Its Premium Mix (TSE:5108)?
In December 2025, Bridgestone expanded its Potenza ultra-high performance tire range with the Potenza RE-71RZ, an extreme summer tire for grassroots racing that features ENLITEN technology, new performance compounds, a redesigned tread pattern and structural enhancements aimed at faster lap times, sharper handling and improved wear.
By pairing motorsports-derived engineering with a focus on sustainability and premium niche positioning, the RE-71RZ strengthens Bridgestone’s push into...