SEHK:9999Entertainment
Is NetEase's (SEHK:9999) Marvel Rivals Deadpool Push Revealing Its Global Engagement Playbook?
Marvel Games and NetEase Games recently launched Season 6: Night at the Museum for Marvel Rivals, adding Deadpool as a new triple-role hero alongside fresh maps, accessories, and quality-of-life updates.
This content update highlights how NetEase is using high-profile collaborations and frequent in-game refreshes to support engagement and monetization in its global gaming portfolio.
We’ll now examine how the Deadpool-led Season 6 update for Marvel Rivals could influence NetEase’s existing...