ENXTPA:CAConsumer Retailing
Can Carrefour’s Eco-Scoring Pilot Recast Its Brand Narrative With Investors (ENXTPA:CA)?
Carrefour recently began piloting environmental labelling for around 70 items in its Tex clothing range, allowing customers to scan barcodes via the Clear Fashion app to view each garment’s environmental score based on factors like greenhouse gas emissions and biodiversity impact.
This trial could help Carrefour learn which digital and in-store tools best encourage eco-conscious choices, potentially informing a wider rollout across all of its textile collections.
We’ll now examine how this...