TSX:DOOLeisure
Did BRP’s (TSX:DOO) MeatEater UTV Tie-Up Subtly Recast Its Off-Road Premiumization Strategy?
BRP’s Can-Am brand recently unveiled the MeatEater Defender, a custom-built Defender HD11 MAX Lonestar tailored for hunting, conservation work, and off-grid exploration, now touring major U.S. outdoor expos in 2026.
This collaboration with MeatEater deepens Can-Am’s connection to core outdoor enthusiasts, potentially reinforcing BRP’s push into higher-value, accessory-rich off-road platforms.
Next, we’ll examine how the MeatEater Defender collaboration supports BRP’s innovation focus and...