TSX:TDBanks
TD Bank’s ‘More Human’ Rebrand Tests Trust Rebuild And Valuation
Toronto-Dominion Bank (TSX:TD) has launched its new "More Human" brand platform to reset its image following a money-laundering scandal.
The bank is backing the rebrand with a large multimedia push, including a Super Bowl campaign, to reconnect with customers across North America.
The initiative is intended to rebuild trust and present a more unified identity across its Canadian and U.S. operations.
For investors watching Toronto-Dominion Bank, the timing of this branding reset comes as the...