ENXTBR:ABIBeverage
AB InBev Live Nation Tie Up Links UK Festivals To Share Story
AB InBev has secured an exclusive beer and cider partnership with Live Nation in the UK.
The agreement connects AB InBev brands to major music festivals and venues, targeting millions of attendees.
The partnership focuses on immersive on site experiences and expanded visibility for the brewer's portfolio.
For investors watching Anheuser-Busch InBev, ticker ENXTBR:ABI, this Live Nation deal links a global brewer with one of the UK's largest live entertainment platforms. With the current...