Last Update 25 Jun 26
MTG B: Ongoing Share Repurchases Will Support Future Upside
Analysts have kept their SEK 166.25 price target on Modern Times Group MTG unchanged, citing only minor tweaks to the discount rate, revenue growth, profit margin and forward P/E assumptions that left their overall valuation view steady.
What’s in the News for Modern Times Group MTG
- Modern Times Group MTG commenced a share repurchase program on October 10, 2025, following a mandate from the May 15, 2025 AGM that authorizes buybacks of up to 12,330,929 Class A and Class B shares, equal to 10% of issued share capital. The mandate is valid until the AGM in 2026. (Source: Company key developments)
- As of April 10, 2025, Modern Times Group MTG had 123,309,285 shares outstanding, including 388,495 Class A shares, 122,920,790 Class B shares and 3,410,000 Class B treasury shares. (Source: Company key developments)
- Between October 10, 2025 and December 31, 2025, the company repurchased 586,755 shares, or 0.5% of its share capital, for SEK 69.32 million under the October 21, 2025 buyback announcement. (Source: Company key developments)
- From January 1, 2026 to March 31, 2026, Modern Times Group MTG repurchased 1,795,522 shares, or 1.55% of its share capital, for SEK 172 million, bringing total repurchases under the October 21, 2025 program to 2,382,277 shares, or 2.05%, for SEK 241.32 million. (Source: Company key developments)
- On May 21, 2026, Modern Times Group MTG announced a new share repurchase program of up to SEK 500 million, with repurchases to start on May 22, 2026 and run until May 7, 2027. The repurchased shares are planned to be cancelled. (Source: Company key developments)
Valuation Changes for Modern Times Group MTG
- Fair Value: SEK 166.25 is unchanged, with the latest adjustments leaving the overall valuation level steady.
- Discount Rate: Risen slightly from 7.57% to 7.59%, reflecting a modest change in the risk or return assumptions used in the model.
- Revenue Growth: Adjusted marginally from 3.62% to 3.63%, indicating only a very small change in expected top line trajectory for Modern Times Group MTG.
- Net Profit Margin: Eased slightly from 10.52% to 10.49%, pointing to a small reduction in assumed profitability on SEK revenue.
- Future P/E: Moved slightly higher from 18.73x to 18.79x, implying a modestly higher valuation multiple in the forward earnings assumptions.
Key Takeaways
- Growth in mobile gaming, e-sports, and direct-to-consumer channels is expanding MTG's audience, monetization methods, and improving margin prospects.
- Strategic acquisitions and global expansion are diversifying MTG's portfolio, reducing risk, and supporting sustained revenue growth.
- Heavy dependence on key titles, rising costs, regulatory changes, and increased competition heighten revenue risk, margin pressure, and financial vulnerability for sustained growth.
Catalysts
About Modern Times Group MTG- Through its subsidiaries, engages in the provision of game franchises in Sweden, the United Kingdom, Germany, rest of Europe, Singapore, India, the United States, and New Zealand.
- The increased global uptake of mobile devices is fueling strong momentum in MTG's mobile gaming portfolio, with geographic expansion of Word Games and scaling of new titles like Tile Match and Jigsaw supporting rising daily active users (DAU) and consistent organic revenue growth.
- Mainstreaming of e-sports and competitive gaming, along with the rising popularity of live streaming and interactive content, is expanding MTG's addressable audience and opens up new monetization streams in sponsorship and advertising, supporting long-term revenue and earnings growth.
- Strategic acquisitions (e.g., Plarium) and investments in new proprietary IPs are consolidating MTG's market position, diversifying its portfolio across genres and markets, and increasing the potential for improved net margins by reducing third-party platform dependency.
- The increasing focus on direct-to-consumer (D2C) monetization-enabled by platform rulings and web store initiatives-offers higher margin potential compared to traditional app store revenue sharing, translating to better gross and net margin prospects in future periods.
- Ongoing international expansion, especially in high-growth non-U.S. markets, is broadening MTG's user base and revenue streams, reducing geographic risk and supporting resilient top-line growth even amid potential saturation in mature markets.
Modern Times Group MTG Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?
- Analysts are assuming Modern Times Group MTG's revenue will grow by 3.6% annually over the next 3 years.
- Analysts assume that profit margins will increase from 0.1% today to 10.5% in 3 years time.
- Analysts expect earnings to reach SEK 1.4 billion (and earnings per share of SEK 9.97) by about June 2029, up from SEK 11.0 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting SEK1.6 billion in earnings, and the most bearish expecting SEK1.2 billion.
- In order for the above numbers to justify the price target of the analysts, the company would need to trade at a PE ratio of 18.9x on those 2029 earnings, down from 1309.2x today. This future PE is lower than the current PE for the GB Entertainment industry at 24.4x.
- Analysts expect the number of shares outstanding to grow by 2.62% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 7.59%, as per the Simply Wall St company report.
Risks
What could happen that would invalidate this narrative?- MTG's heavy reliance on a handful of top-performing titles (with the top 3 games accounting for 50% of total revenues) creates significant concentration risk; if these key titles underperform or decline due to shifting consumer tastes or competitive launches, it could substantially reduce revenue and earnings.
- Organic growth in several franchises is being driven primarily by increased user acquisition (UA) spend and geographic expansion rather than improved monetization per user-lower ARPDAU especially in non-core (non-U.S.) markets indicates that declining per-user monetization may persist as a structural trend, which would pressure margins if DAU growth slows.
- The gaming industry's ongoing transition to direct-to-consumer models and evolving data privacy regulations introduces material risk to MTG's core monetization strategy (especially through app stores and targeted advertising), potentially reducing both advertising and IAP revenues as well as increasing compliance and platform costs.
- The company's aggressive M&A-driven growth strategy (e.g., acquisition of Plarium) has led to a much higher debt load and ongoing M&A and integration costs, elevating financial risk and reducing financial flexibility, particularly if synergy realization is delayed or if acquired businesses underperform, which could impact net income and future cash flows.
- Intensifying competition in global gaming and content-both from established rivals and emerging creator-driven platforms-raises content development and UA costs and increases the risk that MTG's current or future titles may struggle to achieve visibility, scale, and profitability, negatively affecting long-term revenue growth and margin expansion.
Valuation
How have all the factors above been brought together to estimate a fair value?
- The analysts have a consensus price target of SEK166.25 for Modern Times Group MTG based on their expectations of its future earnings growth, profit margins and other risk factors.
- However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of SEK190.0, and the most bearish reporting a price target of just SEK145.0.
- In order for you to agree with the analysts, you'd need to believe that by 2029, revenues will be SEK13.6 billion, earnings will come to SEK1.4 billion, and it would be trading on a PE ratio of 18.9x, assuming you use a discount rate of 7.6%.
- Given the current share price of SEK120.8, the analyst price target of SEK166.25 is 27.3% higher.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.