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New Competitive Pressures And Regulatory Shifts Will Shape Market Leadership

Published
08 Aug 24
Updated
09 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
-23.4%
7D
-1.1%

Author's Valuation

US$268.322.6% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 09 Nov 25

Fair value Decreased 1.36%

EFX: Durable Competitive Advantages Will Offset Revenue Headwinds From Mortgage License Shift

Analysts have lowered their fair value estimate for Equifax to $268.30 from $272. They cite potential headwinds from industry changes and cautious revenue growth assumptions.

Analyst Commentary

Recent analyst research provides a mixed view on Equifax, with both optimistic and cautionary perspectives around its valuation and future growth prospects.

Bullish Takeaways
  • Equifax's well-established credit bureau and its leading Work Number database are highlighted as high quality assets. These assets benefit from significant barriers to entry, supporting durable competitive advantages.
  • Some analysts maintain an Outperform or positive view. They indicate that the company's core businesses position it well for long-term revenue and earnings growth despite industry headwinds.
  • Strategic responses to new competitive threats, such as the increased transparency initiatives in the credit scoring space, are expected to help Equifax minimize potential revenue erosion.
  • Equifax's diversified portfolio within credit services is seen as a key support during periods of market disruption or regulatory uncertainty.
Bearish Takeaways
  • Cautious analysts have reduced their price targets due to anticipated industry headwinds, including impacts from FICO's Mortgage Direct License Program. This program could allow competitors to bypass credit bureaus.
  • There are concerns around potential share loss to alternative credit scoring providers and the effects of changing industry infrastructure, particularly if resellers successfully adapt to new models.
  • Recent reductions in adjusted earnings-per-share forecasts for fiscal year 2026 and 2027 reflect a more conservative outlook for Equifax's near-term earnings growth.
  • Increasing regulatory scrutiny and evolving market dynamics introduce further uncertainty for the company's growth trajectory and weigh on valuation assumptions.

What's in the News

  • Equifax announced the Power of Attorney Manager, a centralized digital platform designed to streamline how employers handle unemployment claims. The solution leverages AI to improve accuracy and reduce administrative burdens (Key Developments).
  • Comperemedia integrated Equifax risk scores into its Direct platform, providing financial institutions with new tools to benchmark competitors and assess credit risk distributions for more informed marketing strategies (Key Developments).
  • Equifax provided updated earnings guidance for 2025 and raised its full-year revenue outlook to a range of $6.03 billion to $6.06 billion, with expected revenue growth between 6.1% and 6.7% (Key Developments).
  • The company repurchased over 1.7 million shares in the third quarter of 2025 and completed a $427.39 million buyback under its ongoing share repurchase program (Key Developments).
  • Equifax launched Ignite AI Advisor, a new solution that uses AI to help lenders identify growth opportunities, benchmark against peers, and make informed decisions through actionable insights and a user-friendly consultative experience (Key Developments).

Valuation Changes

  • The Fair Value Estimate has decreased slightly, from $272 to $268.30.
  • The Discount Rate has increased moderately, from 7.28% to 7.50%.
  • The Revenue Growth Forecast has risen fractionally, from 9.42% to 9.48%.
  • The Net Profit Margin is marginally lower, moving from 16.12% to 16.08%.
  • The Future P/E Ratio is down slightly, dropping from 31.32x to 31.10x.

Key Takeaways

  • New product solutions, technology investments, and international expansion are driving stronger organic growth, margin improvements, and increased customer retention for Equifax.
  • Rising demand for eligibility verification and a broadening data moat are reducing business cyclicality and diversifying long-term revenue streams.
  • Rising litigation, regulatory, and competitive pressures may constrain Equifax's revenue growth, compress profit margins, and increase volatility in key business segments.

Catalysts

About Equifax
    Operates as a data, analytics, and technology company.
What are the underlying business or industry changes driving this perspective?
  • Accelerating customer adoption of new multi-data product solutions (e.g., TWN indicator, Single Data Fabric, EFX.AI) and continued high NPI (New Product Introduction) rates are expanding Equifax's value proposition, positioning the company to capture incremental market share and drive sustained organic revenue growth above historical levels.
  • Structural expansion of government verification requirements (e.g., semiannual redeterminations, added work requirements, improper payment focus) and a rising TAM for eligibility verification services are set to benefit long-term revenue growth and reduce business cyclicality as Equifax's solutions become more critical to federal and state programs.
  • Rapidly growing Work Number record base and increased penetration with employers and states are broadening Equifax's data moat, supporting future product launches and increasing customer stickiness, which should underpin both topline growth and resilient high margins.
  • Global cloud migration and investments in proprietary technology platforms are now largely complete, enabling margin expansion through operating leverage, efficiency gains, and scalable innovation, which is expected to increase EBITDA and net margins over time.
  • International expansion, especially in underpenetrated markets like Latin America and through the integration of new platforms (Ignite, InterConnect, Data Fabric), is diversifying Equifax's revenue streams and providing additional runway for earnings growth and margin improvement.

Equifax Earnings and Revenue Growth

Equifax Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Equifax's revenue will grow by 9.9% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 11.0% today to 16.8% in 3 years time.
  • Analysts expect earnings to reach $1.3 billion (and earnings per share of $10.71) by about September 2028, up from $639.7 million today.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 32.6x on those 2028 earnings, down from 48.8x today. This future PE is greater than the current PE for the US Professional Services industry at 26.3x.
  • Analysts expect the number of shares outstanding to decline by 0.12% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.28%, as per the Simply Wall St company report.

Equifax Future Earnings Per Share Growth

Equifax Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Ongoing litigation costs and elevated small claims volumes are driving up corporate expenses, with Equifax expecting these legal costs to remain high in the near-to-medium term, exerting downward pressure on net margins and potentially limiting earnings growth.
  • Persistent budget constraints at the U.S. state level, resulting from changes in federal reimbursement policy, have increased revenue volatility in the government segment; this makes Equifax's medium-term government revenue growth less predictable, with delayed contracts and program adoption potentially suppressing revenue relative to long-term targets.
  • The evolving competitive landscape-including increased adoption of alternative credit scoring models, the rising prominence of fintechs, and possible price competition linked to VantageScore-could erode Equifax's market share and pricing power, especially in traditional mortgage and lending segments, potentially reducing future revenue growth and net margins.
  • Heightened macroeconomic uncertainty (e.g., inflation, tariffs, weak hiring/white-collar employment, and volatile mortgage markets) creates risk of weaker-than-expected demand in major revenue drivers like hiring, lending, and auto/credit card origination-leading to softer-than-anticipated revenue and earnings over the long term.
  • Growing regulatory focus on data privacy, combined with increased consumer litigation and reputational risk from historical data breaches, may further increase compliance costs, compress margins, and limit Equifax's ability to fully monetize its data assets, threatening long-term revenue expansion and profitability.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of $280.5 for Equifax based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $300.0, and the most bearish reporting a price target of just $240.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $7.8 billion, earnings will come to $1.3 billion, and it would be trading on a PE ratio of 32.6x, assuming you use a discount rate of 7.3%.
  • Given the current share price of $252.01, the analyst price target of $280.5 is 10.2% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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