Expanding Care Domains And Telemedicine Will Unlock New Markets

Key Takeaways

• Expansion into new care areas and insurance partnerships broadens market reach, reduces concentration risk, and supports stability in patient acquisition and revenue.
  
• Enhanced AI integration and the subscription-based care model improve operational efficiency, patient retention, and margin growth through automation and recurring revenue streams.
  
• Escalating competition, high refund rates, and heavy reliance on a few sectors expose LifeMD to margin pressure, revenue volatility, and concentrated business risk.

Catalysts

Operates as a direct-to-patient telehealth company that connects consumers to healthcare professionals for medical care in the United States.

• The continued expansion into new care domains-including behavioral health and women's health-positions LifeMD to capture significant incremental patient volume from large, historically underserved segments, supporting long-term revenue growth and reduced concentration risk.
  
• Deepening integration of AI and automation into the care platform is likely to further increase operational efficiencies and provider productivity, compressing administrative costs and driving sustained margin expansion.
  
• Ongoing buildout of insurance partnerships-targeting coverage for up to 160 million lives by year-end and scaling programs for GLP-1 therapies and women's health-should unlock a larger addressable market, enhance patient lifetime value, and improve revenue stability through higher insurance-sponsored patient adoption.
  
• Robust digital transformation in patient preferences and mainstreaming of telemedicine, combined with the convenience and accessibility of LifeMD's subscription-based, direct-to-consumer care model, is expected to sustain high user engagement and long-term subscriber growth.
  
• The impending launch and scaling of the LifeMD+ membership program, offering enhanced preventative and primary care packages, is likely to drive further increases in patient retention, recurring revenue, and net margins over time.

LifeMD Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming LifeMD's revenue will grow by 14.6% annually over the next 3 years.
• Analysts assume that profit margins will increase from -3.7% today to 8.1% in 3 years time.
• Analysts expect earnings to reach $30.0 million (and earnings per share of $0.38) by about September 2028, up from $-9.0 million today.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 31.3x on those 2028 earnings, up from -32.0x today. This future PE is lower than the current PE for the US Healthcare Services industry at 54.8x.
• Analysts expect the number of shares outstanding to grow by 7.0% per year for the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 8.0%, as per the Simply Wall St company report.

LifeMD Future Earnings Per Share Growth

Risks

• Rising customer acquisition costs in highly competitive sectors such as ED (erectile dysfunction) and weight management, as evidenced by recent periods where CACs increased 15–25% sequentially, threaten to compress net margins and constrain future earnings growth if persistent.
  
• Elevated refund rates in the weight management segment, driven by lack of insurance coverage and the unaffordability of branded GLP-1 therapies, could undermine revenue growth and increase operational expenses due to higher churn and lower conversion rates.
  
• Lowered 2025 revenue and EBITDA guidance-attributable largely to unforeseen headwinds in the RexMD business and short-term weight management issues-indicate volatility and may signal ongoing challenges in sustaining top-line and bottom-line growth.
  
• Dependence on a small number of verticals (notably weight management, RexMD/men's health, and WorkSimpli) exposes LifeMD to revenue concentration risk, making it vulnerable to competitive pressures, regulatory changes, or payer exclusions in these categories, directly impacting revenue stability.
  
• Despite building out insurance coverage, the insurance business remains a small portion of current operations, and meaningful scaling is deferred until at least 2026, posing a risk that slower-than-expected adoption, reimbursement issues, or adverse payer relationships could negatively impact long-term revenue growth and unit economics.

Valuation

• The analysts have a consensus price target of $12.875 for LifeMD based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $18.0, and the most bearish reporting a price target of just $8.0.
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $370.0 million, earnings will come to $30.0 million, and it would be trading on a PE ratio of 31.3x, assuming you use a discount rate of 8.0%.
• Given the current share price of $6.1, the analyst price target of $12.88 is 52.6% higher.
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.