Major Metro Contracts And Digital Rollout Will Broaden Network Scale

Key Takeaways

• Urban expansion and premium contract wins are expanding network reach, enabling higher revenue growth and stronger pricing power in high-density areas.
  
• Investment in digital assets and retail media, alongside operational efficiencies, are driving margin expansion, stable cash flow, and future earnings growth.
  
• The company's heavy regional focus, contract losses, high capital needs, digital disruption, and tightening regulations all threaten long-term profitability and growth potential.

Catalysts

Engages in the outdoor media, and production and advertising businesses in Australia and New Zealand.

• The increasing urbanisation and major new contract wins in premium metro locations (Sydney Metro, Waverley Council, Transurban motorways in Melbourne/Brisbane) are structurally expanding oOh!media's audience reach and network scale, supporting higher future revenue growth and better pricing power as urban foot traffic and population density rises.
  
• Strong momentum in digital asset rollout and investment in data/product initiatives (including preparations for MOVE 2.0) are positioning the company to capture a greater share of the shift toward digital and programmatic out-of-home ad spend, boosting revenue mix, advertiser yields, and EBITDA margins over time.
  
• Cost savings from recent operational restructures (including NZ cost base reset) are being redeployed into growth initiatives and sales execution, enabling sustained margin expansion and strong earnings leverage as incremental revenue growth largely flows through to the bottom line.
  
• Secured, multi-year contract wins and a highly diversified lease portfolio (>50% of revenue contracted through 2029+) create predictable, stable cash flow and lower revenue risk, enhancing free cash flow visibility and supporting disciplined capital allocation for future digital and data capability investments.
  
• Enhanced retail media strategy (reo) and active pipeline of retail partnerships are expected to build a recurring, higher-margin revenue stream that leverages urbanisation and the integration of OOH into omnichannel marketing, potentially accelerating earnings growth as this segment scales to profitability in 2026.

oOh!media Future Earnings and Revenue Growth

Assumptions

• Analysts are assuming oOh!media's revenue will grow by 5.0% annually over the next 3 years.
• Analysts assume that profit margins will increase from 2.8% today to 8.5% in 3 years time.
• Analysts expect earnings to reach A$67.1 million (and earnings per share of A$0.13) by about August 2028, up from A$19.4 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting A$78.4 million in earnings, and the most bearish expecting A$59 million.
• In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 18.9x on those 2028 earnings, down from 45.9x today. This future PE is lower than the current PE for the AU Media industry at 29.5x.
• Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
• To value all of this in today's terms, we will use a discount rate of 7.86%, as per the Simply Wall St company report.

oOh!media Future Earnings Per Share Growth

Risks

• The loss of the high-margin Auckland Transport contract in New Zealand significantly reduces the company's presence and profitability in that market, and may require 2x–3x the replacement revenue from new contracts to offset the margin and gross profit impact, posing a risk to future net margins and group earnings if new contract execution falls short.
  
• Despite recent contract wins, oOh!media remains heavily focused on Australia and New Zealand, which exposes the company to local economic cycles and limits its ability to diversify, making its revenues and earnings especially vulnerable to downturns in these markets.
  
• The company faces ongoing high capital expenditure requirements to secure and maintain physical assets (billboards, digital signs, and street furniture), so any slowdown in organic revenue growth or unsuccessful tenders could directly pressure free cash flow and net margins.
  
• OOH advertising is still exposed to the broader secular trend of ad spend migrating toward digital and online channels; if advertisers increasingly prioritize digital/mobile/social platforms over physical OOH, long-term demand and pricing power for oOh!media assets may soften, impacting top-line growth and profitability.
  
• Increasing regulatory and environmental pressures-such as anti-clutter policies, concerns over light pollution, and government restrictions on street-level advertising-could reduce the number and type of physical sites permitted, limiting long-term revenue growth and potentially increasing compliance and maintenance costs.

Valuation

• The analysts have a consensus price target of A$1.875 for oOh!media based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of A$2.0, and the most bearish reporting a price target of just A$1.65.
  
• In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be A$791.2 million, earnings will come to A$67.1 million, and it would be trading on a PE ratio of 18.9x, assuming you use a discount rate of 7.9%.
  
• Given the current share price of A$1.66, the analyst price target of A$1.88 is 11.7% higher.
  
• We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.