Last Update 24 Dec 25
Fair value Increased 4.39%GM: Shares Will Track Fair Value Amid Tariff Relief And EV Retrenchment
Analysts have increased their average price target for General Motors by approximately $3 to about $79 per share, reflecting stronger than expected Q3 results, improved profitability, and growing confidence in GM's positioning into 2026, despite lingering tariff and volume uncertainties.
Analyst Commentary
Bullish analysts are largely focused on GM's stronger than expected Q3 performance and the improved visibility into earnings through 2026, leading to a series of upward price target revisions that cluster in the mid 70s to low 80s, with one target now as high as $100.
Despite recent volatility in autos, the commentary suggests that investors are increasingly rewarding execution on profitability, tariff mitigation, and capital allocation, while still discounting some uncertainty around long term volume and EV adoption curves.
Bullish Takeaways
- Multiple bullish analysts highlight GM's Q3 beat and raise quarter as evidence that the company can deliver upside to consensus expectations, supporting higher valuation multiples.
- Improved profitability, including stronger margins and better cost control, is seen as sustainable into 2026, reinforcing confidence in GM's ability to compound earnings growth.
- Reduced tariff risk and onshoring initiatives are viewed as key strategic advantages that could limit downside from trade tensions and support long term margin expansion.
- Some bullish analysts continue to view GM as a top pick, arguing that even after the recent share price rally, the risk reward remains compelling relative to peers.
Bearish Takeaways
- Bearish analysts caution that North America volume assumptions into 2026 may be too optimistic, which could cap upside to earnings and justify more conservative price targets.
- There is concern that sector wide pricing and volume trends, particularly in the Detroit Three, could pressure profitability if competitive intensity rises or incentives increase.
- Some research flags the risk that future quarters may not "crush" expectations to the same degree as Q3, raising the possibility of profit taking if guidance is perceived as cautious.
- A subset of analysts maintains neutral or underweight stances, signaling that, while execution has improved, the stock already embeds a meaningful portion of the medium term recovery story.
What's in the News
- GM is directing thousands of suppliers to remove China sourced parts, accelerating a long term shift of its supply chain out of the country to reduce geopolitical and tariff risk (Reuters).
- The company is cutting and furloughing thousands of workers across EV and Ultium battery plants as it scales back production plans in response to softer electric vehicle demand (Bloomberg, The Detroit News).
- Lawmakers plan a high profile Senate hearing on auto safety mandates and rising vehicle costs, with CEOs from GM and other Detroit automakers weighing whether to appear as Republicans challenge technology requirements such as automatic braking and in vehicle alerts (The Wall Street Journal).
- GM has completed a major buyback program, repurchasing about 17.1 percent of its shares for roughly $9.2 billion, underscoring an aggressive capital return strategy to shareholders (company filing).
- At its GM Forward event, the company outlined plans to launch eyes off autonomous driving on the Cadillac Escalade IQ in 2028 and to integrate conversational AI into vehicles starting next year. The company is positioning software and autonomy as core to its long term strategy (company presentation).
Valuation Changes
- Fair Value: risen modestly from approximately $76.12 to $79.46 per share, reflecting a slightly more constructive long term earnings outlook.
- Discount Rate: unchanged at 12.5 percent, indicating no revision to the assumed risk profile or cost of capital.
- Revenue Growth: edged down slightly from about 1.24 percent to 1.24 percent, signaling a marginally more conservative top line trajectory.
- Net Profit Margin: increased slightly from roughly 3.37 percent to 3.43 percent, implying a small improvement in expected profitability.
- Future P/E: moved up modestly from 12.70x to 13.04x, suggesting a marginally higher valuation multiple on forward earnings assumptions.
Key Takeaways
- Aggressive EV expansion, U.S. manufacturing investments, and cost controls are set to boost market share and margins despite regulatory and tariff challenges.
- Growth in software-related recurring revenue and advanced digital technologies promises improved profitability and greater shareholder returns.
- Rising costs, slower EV growth, competitive pressures, and regulatory shifts threaten profitability, margin strength, and the effectiveness of planned investments.
Catalysts
About General Motors- Designs, builds, and sells trucks, crossovers, cars, and automobile parts worldwide.
- GM's rapid expansion of its electric vehicle (EV) portfolio-especially through crossover success, luxury Cadillac EV leadership, and affordable models like the Equinox EV-positions the company to gain market share and drive revenue growth as global electrification accelerates and consumer demand recovers.
- Strategic investments in U.S. manufacturing and battery production, including new chemistries (LMR, LFP) and flexible plant capacity, are expected to offset regulatory/tariff headwinds, reduce per-unit costs, and widen margins as scale increases and new capacity comes online by 2027.
- The growing monetization of software and services such as Super Cruise and OnStar, evidenced by $4 billion in deferred revenue and rapid subscriber growth, creates higher-margin recurring revenue streams, supporting long-term earnings expansion beyond traditional vehicle sales.
- GM is leveraging enhanced digitalization, AI, and over-the-air diagnostics to improve vehicle quality and manufacturing efficiency, which should drive down warranty costs, boost customer loyalty, and improve net margins over time.
- Shareholder return via buybacks (with 15% reduction in shares outstanding last year) and dividend support remains robust, underpinned by strong free cash flow and a resilient balance sheet, setting up potential for sustained growth in earnings per share (EPS).
General Motors Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming General Motors's revenue will decrease by 0.4% annually over the next 3 years.
- Analysts assume that profit margins will increase from 3.5% today to 4.3% in 3 years time.
- Analysts expect earnings to reach $8.0 billion (and earnings per share of $8.55) by about September 2028, up from $6.5 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $12.2 billion in earnings, and the most bearish expecting $6.8 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 7.7x on those 2028 earnings, down from 8.5x today. This future PE is lower than the current PE for the US Auto industry at 18.6x.
- Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.
General Motors Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Persistently high tariffs and uncertainty around trade agreements, especially with Korea, Canada, and Mexico, are resulting in $4–5 billion in annual headwinds, with mitigation limited to 30% in the near term, which could depress net margins and earnings if not resolved quickly.
- Higher warranty expenses, including increased claims related to components and software issues in early EV launches, have risen by $300 million year-over-year and are expected to remain a headwind, indicating quality control risks that may impair net margins and customer loyalty.
- The removal of EV tax credits and regulatory changes are expected to reduce consumer incentives; combined with slower-than-anticipated EV adoption and possible decline in scale benefits, this threatens GM's ability to reach profitability on affordable EV models, weighing on both long-term revenue growth and margins.
- Intense competition in both domestic and international markets-particularly from new EV entrants in Europe and China and the ongoing need to keep pricing competitive in fleet sales-creates ongoing pricing pressure and market share vulnerabilities, putting top-line revenue and earnings at risk.
- Significant and sustained levels of capital and R&D expenditures (projected at $10–12 billion annually for the next several years), in the context of a more moderate EV growth outlook, elevate the risk of suboptimal returns on investment and could strain the balance sheet if anticipated improvements in EV profitability and volume do not materialize.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $57.2 for General Motors based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $80.0, and the most bearish reporting a price target of just $38.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $185.3 billion, earnings will come to $8.0 billion, and it would be trading on a PE ratio of 7.7x, assuming you use a discount rate of 12.3%.
- Given the current share price of $58.01, the analyst price target of $57.2 is 1.4% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
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Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



