Last Update 09 Nov 25
Fair value Increased 1.55%GM: Shares Will Reflect Fair Value Amid EV Challenges And Trade Policy Shifts
General Motors' fair value estimate saw an upward revision of approximately $1 to $73.15. Analysts cite strong Q3 results, improved profitability, and positive industry dynamics supporting higher price targets across the Street.
Analyst Commentary
Analyst sentiment on General Motors remains broadly positive, with a majority issuing higher price targets and positive ratings following the company's robust third-quarter report. However, there are also notes of caution regarding longer-term risks and execution challenges to watch.
Bullish Takeaways- Bullish analysts raised price targets across the board and highlighted GM's strong Q3 earnings beat along with an improved outlook for both profitability and growth through 2026.
- Improved North American margins and successful onshoring initiatives are cited as key drivers for upward valuation revisions, especially with reduced tariff risks compared to prior quarters.
- Upside potential is seen as GM continues to gain market share in both internal combustion engine and electric vehicle businesses. This is supported by strategic production and logistics shifts that help offset external headwinds.
- Several analysts regard GM's risk/reward profile as compelling and note that the company is well-positioned to benefit from U.S. interest rate policy, increased consumer demand, and potential capex cycles in the coming years.
- Bearish analysts express concern about long-term volume growth in North America. This has prompted some to revise down 2026 estimates despite recent positive momentum.
- There is caution that if pricing and volume trends deteriorate or if profit-taking follows strong quarters, GM's valuation could be negatively impacted.
- Uncertainties remain regarding the ability to fully offset tariff-related costs and the impact of future changes in EV tax credits and regulation.
- Execution risks related to aggressive EV expansion and complex supply chain adjustments are flagged as potential headwinds that may affect margin improvement targets over time.
What's in the News
- General Motors plans to furlough 5,500 workers at electric vehicle and battery plants because of a slowing EV market, including layoffs in Detroit and at Ultium Cells facilities in Ohio and Tennessee (Bloomberg, The Detroit News)
- GM and Stellantis will lose significant portions of Canadian tariff exemptions as both companies shift some production out of Canada, which could lead to higher export costs (Bloomberg)
- General Motors is eliminating over 200 salaried jobs at its Detroit-area tech center as part of a restructuring effort focused on offsetting tariff costs and EV losses (The Wall Street Journal)
- Automakers, including GM, are racing to secure rare earths before new Chinese export controls take effect, and analysts warn of potential parts shortages and industry disruptions (Reuters)
- The White House is expected to ease tariffs on the U.S. auto industry, providing relief for automakers such as GM for the next five years under a new Commerce Department policy (Bloomberg)
Valuation Changes
- Fair Value Estimate has risen slightly, moving up from $72.04 to $73.15 per share.
- Discount Rate has increased marginally from 12.32% to 12.5%.
- Revenue Growth projections show a modest uptick, up from 1.17% to approximately 1.18%.
- Net Profit Margin remains essentially unchanged, increasing only from 3.36% to 3.36%.
- Future P/E (Price-to-Earnings) ratio estimate has risen from 11.74x to 11.97x. This suggests slightly higher expected valuation multiples ahead.
Key Takeaways
- Aggressive EV expansion, U.S. manufacturing investments, and cost controls are set to boost market share and margins despite regulatory and tariff challenges.
- Growth in software-related recurring revenue and advanced digital technologies promises improved profitability and greater shareholder returns.
- Rising costs, slower EV growth, competitive pressures, and regulatory shifts threaten profitability, margin strength, and the effectiveness of planned investments.
Catalysts
About General Motors- Designs, builds, and sells trucks, crossovers, cars, and automobile parts worldwide.
- GM's rapid expansion of its electric vehicle (EV) portfolio-especially through crossover success, luxury Cadillac EV leadership, and affordable models like the Equinox EV-positions the company to gain market share and drive revenue growth as global electrification accelerates and consumer demand recovers.
- Strategic investments in U.S. manufacturing and battery production, including new chemistries (LMR, LFP) and flexible plant capacity, are expected to offset regulatory/tariff headwinds, reduce per-unit costs, and widen margins as scale increases and new capacity comes online by 2027.
- The growing monetization of software and services such as Super Cruise and OnStar, evidenced by $4 billion in deferred revenue and rapid subscriber growth, creates higher-margin recurring revenue streams, supporting long-term earnings expansion beyond traditional vehicle sales.
- GM is leveraging enhanced digitalization, AI, and over-the-air diagnostics to improve vehicle quality and manufacturing efficiency, which should drive down warranty costs, boost customer loyalty, and improve net margins over time.
- Shareholder return via buybacks (with 15% reduction in shares outstanding last year) and dividend support remains robust, underpinned by strong free cash flow and a resilient balance sheet, setting up potential for sustained growth in earnings per share (EPS).
General Motors Future Earnings and Revenue Growth
Assumptions
How have these above catalysts been quantified?- Analysts are assuming General Motors's revenue will decrease by 0.4% annually over the next 3 years.
- Analysts assume that profit margins will increase from 3.5% today to 4.3% in 3 years time.
- Analysts expect earnings to reach $8.0 billion (and earnings per share of $8.55) by about September 2028, up from $6.5 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting $12.2 billion in earnings, and the most bearish expecting $6.8 billion.
- In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 7.7x on those 2028 earnings, down from 8.5x today. This future PE is lower than the current PE for the US Auto industry at 18.6x.
- Analysts expect the number of shares outstanding to decline by 7.0% per year for the next 3 years.
- To value all of this in today's terms, we will use a discount rate of 12.32%, as per the Simply Wall St company report.
General Motors Future Earnings Per Share Growth
Risks
What could happen that would invalidate this narrative?- Persistently high tariffs and uncertainty around trade agreements, especially with Korea, Canada, and Mexico, are resulting in $4–5 billion in annual headwinds, with mitigation limited to 30% in the near term, which could depress net margins and earnings if not resolved quickly.
- Higher warranty expenses, including increased claims related to components and software issues in early EV launches, have risen by $300 million year-over-year and are expected to remain a headwind, indicating quality control risks that may impair net margins and customer loyalty.
- The removal of EV tax credits and regulatory changes are expected to reduce consumer incentives; combined with slower-than-anticipated EV adoption and possible decline in scale benefits, this threatens GM's ability to reach profitability on affordable EV models, weighing on both long-term revenue growth and margins.
- Intense competition in both domestic and international markets-particularly from new EV entrants in Europe and China and the ongoing need to keep pricing competitive in fleet sales-creates ongoing pricing pressure and market share vulnerabilities, putting top-line revenue and earnings at risk.
- Significant and sustained levels of capital and R&D expenditures (projected at $10–12 billion annually for the next several years), in the context of a more moderate EV growth outlook, elevate the risk of suboptimal returns on investment and could strain the balance sheet if anticipated improvements in EV profitability and volume do not materialize.
Valuation
How have all the factors above been brought together to estimate a fair value?- The analysts have a consensus price target of $57.2 for General Motors based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of $80.0, and the most bearish reporting a price target of just $38.0.
- In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be $185.3 billion, earnings will come to $8.0 billion, and it would be trading on a PE ratio of 7.7x, assuming you use a discount rate of 12.3%.
- Given the current share price of $58.01, the analyst price target of $57.2 is 1.4% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
- We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.
How well do narratives help inform your perspective?
Disclaimer
AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.



