Loading...

Expanded Local Content And Cost Reviews Will Build Future Stability

Published
16 Mar 25
Updated
26 Sep 25
AnalystConsensusTarget's Fair Value
AU$0.40
20.0% undervalued intrinsic discount
26 Sep
AU$0.32
Loading
1Y
-32.6%
7D
6.7%

Author's Valuation

AU$0.420.0% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update26 Sep 25
Fair value Decreased 16%

Despite bullish analyst sentiment regarding Gray Media’s accretive M&A activity and improved financial outlook, GTN’s consensus analyst price target has been notably revised downward from A$0.475 to A$0.40.


Analyst Commentary


  • Bullish analysts cite Gray Media’s acquisition activity, highlighting four deals totaling $253M that are believed to be both significantly accretive to EBITDA (by at least $80M) and deleveraging for the company.
  • The firm’s post-earnings outlook emphasizes improved financial metrics derived from recent inorganic growth initiatives.
  • The raised price target reflects increased confidence in Gray Media’s financial trajectory following successful M&A execution.
  • Anticipation surrounds broader media sector M&A, with potential ripple effects should a rumored transaction between Nexstar and Tegna proceed.
  • Market speculation is expected to intensify about future media consolidation, positioning Gray Media favorably as a potential beneficiary of industry developments.

What's in the News


  • GTN repurchased 2,397,877 shares (1.26%) for AUD 1.12 million, completing the buyback of 9,709,625 shares (5%) for AUD 5.19 million under its announced program.
  • Between January and June, GTN repurchased 5,710,000 shares (2.94%) for AUD 3.3 million, totaling 7,311,748 shares (3.74%) for AUD 4.07 million under the same buyback program.

Valuation Changes


Summary of Valuation Changes for GTN

  • The Consensus Analyst Price Target has significantly fallen from A$0.475 to A$0.40.
  • The Future P/E for GTN has significantly fallen from 10.33x to 8.70x.
  • The Discount Rate for GTN remained effectively unchanged, moving only marginally from 6.51% to 6.50%.

Key Takeaways

  • Expanded content partnerships, strong affiliate ties, and local focus position GTN to benefit from rising advertiser demand and resilient listener engagement.
  • Prudent cost controls, robust balance sheet, and diversification support margin expansion, shareholder returns, and resilience against market volatility.
  • Heavy dependence on traditional advertising revenue and limited digital diversification expose GTN to earnings volatility amid a challenging, structurally shifting market.

Catalysts

About GTN
    Operates an advertising platforms that supply traffic and information content in Australia, the United Kingdom, Canada, and Brazil.
What are the underlying business or industry changes driving this perspective?
  • GTN's strengthened affiliate relationships, recently expanded content partnerships (e.g., Fuel Watch and multicultural audio), and focus on providing unique, locally-driven offerings position the company to capitalize on increased advertiser demand for local content, supporting a rebound in revenue and more stable top-line growth as advertising markets normalize.
  • Persistent consumer demand for real-time broadcast information (e.g., emergency updates and traffic in rural/underserved areas) continues to underpin GTN's relevance with both listeners and advertisers, providing an ongoing foundation for revenue resilience and limiting near-term downside risk.
  • Active cost management, technology-driven productivity improvements (e.g., AI integrations), and a comprehensive global cost review underpin improving operating leverage, which is expected to support margin expansion as revenue conditions recover.
  • A strong balance sheet, significant cash reserves, and prudent deleveraging equip GTN to continue executing buybacks or capital returns and selectively invest in future growth initiatives, with potential for direct accretion to EPS and upward impact on shareholder returns.
  • Operational resilience and geographic diversification have cushioned earnings despite temporary macro headwinds; as key advertiser categories (such as automotive) return and broader economic conditions improve, GTN is positioned for earnings recovery and potential growth in net margins.

GTN Earnings and Revenue Growth

GTN Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming GTN's revenue will grow by 5.2% annually over the next 3 years.
  • Analysts assume that profit margins will increase from -3.4% today to 4.8% in 3 years time.
  • Analysts expect earnings to reach A$10.0 million (and earnings per share of A$0.03) by about September 2028, up from A$-6.1 million today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 10.3x on those 2028 earnings, up from -9.7x today. This future PE is lower than the current PE for the AU Media industry at 25.7x.
  • Analysts expect the number of shares outstanding to decline by 1.84% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.51%, as per the Simply Wall St company report.

GTN Future Earnings Per Share Growth

GTN Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Ongoing decline in net revenues (down 2% year-over-year) and adjusted EBITDA (down from $22.3 million to $16.6 million) indicate a challenging advertising environment that may persist due to secular shifts towards digital and streaming platforms, impacting GTN's long-term revenue and profitability.
  • Heavy reliance on key advertiser categories, especially the automotive sector (noted as the primary driver of advertising gains), increases vulnerability to sector-specific downturns or structural changes, potentially leading to further revenue and earnings volatility.
  • Persistent operational cost pressures, evidenced by the need for comprehensive cost reviews and inventory management (including potential inventory reductions to maintain yield), could compress net margins amid an already weak advertising market.
  • Limited evidence of significant diversification into alternative digital or streaming channels leaves GTN exposed to ongoing market contraction in legacy radio and television, threatening the stability of future earnings as audience fragmentation accelerates.
  • Recent noncash impairment of a subsidiary ($10.3 million) and consecutive net losses (NPAT of -$6.1 million this year) suggest underlying structural challenges within the business that could weigh on future profitability, balance sheet strength, and long-term share price performance.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of A$0.475 for GTN based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of A$0.55, and the most bearish reporting a price target of just A$0.4.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be A$209.9 million, earnings will come to A$10.0 million, and it would be trading on a PE ratio of 10.3x, assuming you use a discount rate of 6.5%.
  • Given the current share price of A$0.31, the analyst price target of A$0.48 is 34.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

Read more narratives