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Retail Digitalization Will Expand With Network Rollout Across UK Supermarkets In 2025

Published
11 May 25
Updated
08 Jan 26
Views
115
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AnalystConsensusTarget's Fair Value
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1Y
-20.5%
7D
-9.3%

Author's Valuation

€283.8853.1% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 08 Jan 26

Fair value Increased 0.82%

VU: Major Retail Rollouts Will Support Future Share Upside Potential

Analysts have nudged their price target on VusionGroup higher to about €284 from roughly €282, citing slightly adjusted assumptions around discount rates, revenue growth, profit margins, and future P/E, which together support a modestly higher fair value estimate.

What's in the News

  • VusionGroup announced a new deployment of its smart electronic shelf labels and VusionCloud platform across more than 200 OBI home improvement stores in Germany, integrating with OBI's existing Cisco Meraki wireless infrastructure without additional hardware to automate pricing and reduce manual in store tasks (Client announcement).
  • The company agreed a partnership with DM to roll out the EdgeSense digital shelf platform in a phased program that currently covers around 70 stores, with about 20 already live, using IoT, data, computer vision and AI tools to support store operations and customer service (Strategic alliance).
  • Morrisons selected VusionGroup to install 10.8 million electronic shelf labels across all 497 of its UK supermarkets, replacing paper labels, linking directly with loyalty offers and connecting with shelf edge cameras and e commerce workflows, with rollout scheduled to begin in early 2026 (Client announcement).
  • The Morrisons project also includes an upgrade of in store wi fi infrastructure, which is expected to support Morrisons wider digital projects such as shelf edge cameras, digital task management and trials of AI powered shopping trolleys (Client announcement).
  • VusionGroup issued earnings guidance for the fourth quarter of 2025, indicating expected revenue of about €500 million for the quarter as part of a full year revenue target of €1.5b. The company reiterated the 2025 guidance it raised one month earlier and stated that it expects value added services revenue growth for 2025 to be above its initial 80% target (Corporate guidance).

Valuation Changes

  • The fair value estimate was nudged from about €281.57 to roughly €283.88, reflecting a small upward adjustment in the model.
  • The discount rate moved slightly from 7.90% to about 7.89%, implying a very small change in the risk assumptions used.
  • The revenue growth assumption was adjusted marginally from around 26.36% to about 26.15%, reducing the projected growth rate used in the valuation.
  • The net profit margin was refined from roughly 10.91% to about 10.96%, resulting in a slightly higher profitability assumption.
  • The future P/E multiple shifted from about 20.79x to roughly 20.95x, indicating a modestly higher valuation multiple applied to future earnings.

Key Takeaways

  • Strategic R&D investments and key partnerships are positioning VusionGroup as a leader in retail IoT, with technology developments driving potential earnings growth.
  • Expansion into diverse retail verticals and geographies, especially North America, is set to enhance VusionGroup’s revenue streams and sustain growth.
  • Heavy reliance on Walmart and noncash IFRS adjustments, alongside execution and market risks, introduces financial uncertainties affecting investor confidence and revenue consistency.

Catalysts

About VusionGroup
    Engages in the provision of digitalization solutions for commerce in Europe, Asia, and North America.
What are the underlying business or industry changes driving this perspective?
  • VusionGroup expects its adjusted revenues to grow by 40% in 2025, reaching €1.4 billion, driven by the strong momentum from recent order entries and large contract wins, notably with Walmart. This forward-looking catalyst is likely to significantly impact revenue growth.
  • VAS (Value Added Services) is projected to grow at twice the rate of overall revenues, around 80%, due to the accelerated adoption of VusionCloud and EdgeSense technology. This is expected to improve earnings as VAS typically has higher margins than the core ESL business.
  • The continued increase in EBITDA margin, expected to grow by 100 to 200 basis points in 2025, suggests ongoing profitability improvements fueled by economies of scale, cost efficiencies, and innovation in product offerings like the EdgeSense platform. This is likely to positively impact net margins.
  • Expansion into non-grocery retail verticals and geographic growth, particularly in North America, positions VusionGroup for diversified revenue streams. The increasing international footprint and customer base expansion are expected to lead to sustainable revenue and earnings growth.
  • With strategic investments in R&D and partnerships with major tech companies, VusionGroup is establishing itself as a leading retail IoT platform provider. The development of groundbreaking technology such as EdgeSense and partnerships with companies like Qualcomm could significantly drive future earnings.

VusionGroup Earnings and Revenue Growth

VusionGroup Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming VusionGroup's revenue will grow by 32.2% annually over the next 3 years.
  • Analysts assume that profit margins will increase from -2.9% today to 10.3% in 3 years time.
  • Analysts expect earnings to reach €228.2 million (and earnings per share of €13.98) by about September 2028, up from €-27.8 million today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting €277.3 million in earnings, and the most bearish expecting €166 million.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 22.4x on those 2028 earnings, up from -114.9x today. This future PE is greater than the current PE for the GB Electronic industry at 15.2x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.53%, as per the Simply Wall St company report.

VusionGroup Future Earnings Per Share Growth

VusionGroup Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • There is a significant dependency on the Walmart contract for revenue growth, which introduces risk if the relationship changes or if similar large contracts do not materialize with other retailers, impacting future revenue streams and growth projections.
  • The temporary decline in European revenues due to the completion of a multiyear rollout indicates potential volatility in regional revenue streams, which could affect overall revenue consistency and reliability.
  • High expectations for technological innovations such as EdgeSense and VusionOX require continued successful R&D and market adoption, presenting execution risk that could impact future profitability and earnings.
  • Currency exchange fluctuations and potential tariff changes, especially with U.S. manufacturing relocation and trade policies, could lead to financial uncertainties affecting net income and EBITDA margins.
  • Heavy reliance on noncash IFRS adjustments and strong performance from recent contracts like Walmart suggest potential fluctuations in reported earnings, which could impact investor confidence and perceived financial health.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of €256.929 for VusionGroup based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of €285.0, and the most bearish reporting a price target of just €230.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be €2.2 billion, earnings will come to €228.2 million, and it would be trading on a PE ratio of 22.4x, assuming you use a discount rate of 7.5%.
  • Given the current share price of €198.6, the analyst price target of €256.93 is 22.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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