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RCI.B: Margin Improvements And Major League Sports Will Affect Earnings Outlook

Published
07 Nov 24
Updated
19 Nov 25
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AnalystConsensusTarget's Fair Value
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1Y
9.2%
7D
0.3%

Author's Valuation

CA$58.938.3% undervalued intrinsic discount

AnalystConsensusTarget Fair Value

Last Update 19 Nov 25

Fair value Increased 0.40%

RCI.B: Sustainable Pricing And Lower Costs Will Support Modest Upside Potential

Rogers Communications’ fair value price target has been modestly raised from $58.69 to $58.93. This reflects analysts’ view that sustainable pricing improvements and lowered costs are supporting a more favorable outlook for the company.

Analyst Commentary

Recent analyst commentary has highlighted both optimism and ongoing caution regarding Rogers Communications' performance and outlook. As reflected in a series of price target increases, the market response has been shaped by key factors in the company’s execution and environment.

Bullish Takeaways
  • Bullish analysts have raised price targets in response to signs of sustainable improvement in pricing, suggesting confidence in the company's ability to maintain momentum in revenue growth.
  • Increases in profitability estimates are being driven by lower costs, which have significantly aided EBITDA projections for the coming year.
  • Recent events, such as the Blue Jays’ playoff run, are viewed as beneficial to the company's broader media and sports portfolio and are contributing positively to financial performance.
  • The general trend of upward price target revisions points to confidence in Rogers’ ability to deliver operational improvements over the medium term.
Bearish Takeaways
  • Bearish analysts have maintained more cautious ratings despite price target increases, indicating persistent concerns around the pace and durability of execution improvements.
  • Some continue to see sector and competitive risks as limiting factors on Rogers’ valuation expansion, even as forecasts are revised upward.
  • The measured nature of some price target increases signals that not all concerns about subscriber growth and market competition have been fully addressed.

What's in the News

  • Rogers announced Rogers Xfinity Pro, a next-generation WiFi add-on for all Xfinity Internet plans. The add-on features WiFi 7 technology, device prioritization, and backup connectivity to keep customers online during outages (Key Developments).
  • The company introduced Rogers Xfinity StreamSaver, a bundled streaming package with Netflix, Disney+, and Apple TV+, offered at more than 30% savings compared to separate subscriptions (Key Developments).
  • Expansion of Rogers Satellite now gives customers text and emergency text coverage across three times more area than any other Canadian wireless provider, providing service even in the most remote national parks and coastal areas (Key Developments).
  • Rogers Communications reaffirmed its full-year 2025 financial guidance with expected total service revenue growth between 3% and 5% (Key Developments).
  • A national class action lawsuit has been authorized against Rogers, Fido, and Chatr, related to the April 2021 network outage. If successful, the lawsuit could result in compensation for affected customers (Key Developments).

Valuation Changes

  • Consensus Analyst Price Target (Fair Value): Increased slightly from CA$58.69 to CA$58.93, reflecting modest analyst optimism.
  • Discount Rate: Risen marginally from 5.97% to 6.12%. This indicates a slightly higher risk assessment applied to future cash flows.
  • Revenue Growth: Essentially unchanged. The projection remains near 3.91% year-over-year.
  • Net Profit Margin: Remains virtually flat, with the latest estimate at 11.56%.
  • Future P/E (Price-to-Earnings) Ratio: Decreased modestly from 14.26x to 14.10x. This suggests somewhat lower anticipated valuation multiples.

Key Takeaways

  • Expanded rural wireless coverage and advanced infrastructure investments position Rogers to capture new subscribers and drive growth through innovative services and connectivity.
  • Cost efficiencies, disciplined deleveraging, and potential sports/media asset monetization support higher earnings, margin improvement, and investment capacity for future opportunities.
  • Regulatory risks, market saturation, ARPU pressure, high leverage, and ongoing cord-cutting threaten Rogers' long-term revenue growth, profitability, and financial flexibility.

Catalysts

About Rogers Communications
    Operates as a communications and media company in Canada.
What are the underlying business or industry changes driving this perspective?
  • Rogers' launch of satellite-to-mobile texting, with a road map to add voice and data services, greatly expands their wireless coverage across rural and remote regions, positioning the company to benefit from rising demand for reliable connectivity and to tap into new subscriber growth opportunities; this is likely to impact future revenue and ARPU positively.
  • The continued deployment and expansion of 5G and Wi-Fi 7 infrastructure, along with the introduction of advanced services like fixed wireless internet and bundled offerings, allows Rogers to capitalize on increasing mobile data consumption and connected device proliferation, supporting both subscriber additions and higher margins in future periods.
  • Successful cost efficiency initiatives in Cable-encompassing network integration, reduced capital intensity, and improvements in customer care-are structurally lowering expenses and supporting higher EBITDA margins, setting a foundation for more robust earnings growth as the company scales.
  • The near-term integration and longer-term monetization of sports/media assets, notably MLSE, remains a significant hidden value driver; proactive moves to surface or monetize these assets could unlock value for shareholders and bolster net earnings.
  • A disciplined approach to delevering following the Shaw acquisition, demonstrated by the accelerated reduction in leverage and improved free cash flow, enhances Rogers' capacity to invest in future growth trends (like AI-driven services and digital infrastructure) while protecting net margins.

Rogers Communications Earnings and Revenue Growth

Rogers Communications Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • Analysts are assuming Rogers Communications's revenue will grow by 4.0% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 7.3% today to 10.4% in 3 years time.
  • Analysts expect earnings to reach CA$2.4 billion (and earnings per share of CA$4.61) by about September 2028, up from CA$1.5 billion today. However, there is some disagreement amongst the analysts with the more bearish ones expecting earnings as low as CA$1.8 billion.
  • In order for the above numbers to justify the analysts price target, the company would need to trade at a PE ratio of 15.4x on those 2028 earnings, down from 17.5x today. This future PE is lower than the current PE for the CA Wireless Telecom industry at 17.5x.
  • Analysts expect the number of shares outstanding to grow by 1.08% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 6.91%, as per the Simply Wall St company report.

Rogers Communications Future Earnings Per Share Growth

Rogers Communications Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Regulatory uncertainty-particularly the CRTC's recent decision to mandate access for competitors on large networks and the possibility of further government intervention-poses long-term risks of reduced pricing power and potential cuts to capital investment, which could compress revenues and margins.
  • Slowing growth in wireless subscriber net adds-driven by reduced immigration and overall market maturation-signals that the Canadian wireless market is approaching saturation, limiting Rogers' ability to drive substantial top-line revenue expansion in the long term.
  • Ongoing ARPU (average revenue per user) pressures, partially caused by intense promotional activity, competitive pricing, the proliferation of multi-line discounts, and declining roaming revenues, threaten to suppress service revenue growth and net earnings.
  • High leverage following recent acquisitions (Shaw and MLSE), even after progress on delevering, raises long-term refinancing and interest rate risks that could constrain financial flexibility and weigh on net margins if organic growth and cost synergies do not fully materialize.
  • Secular trends of cord-cutting and persistent video subscriber losses in the Cable segment, as well as shifting media consumption patterns to OTT platforms, continue to erode legacy revenues, challenging the sustainability of both Cable and Media profitability and overall EBITDA expansion.

Valuation

How have all the factors above been brought together to estimate a fair value?
  • The analysts have a consensus price target of CA$55.441 for Rogers Communications based on their expectations of its future earnings growth, profit margins and other risk factors. However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$71.0, and the most bearish reporting a price target of just CA$40.0.
  • In order for you to agree with the analyst's consensus, you'd need to believe that by 2028, revenues will be CA$23.4 billion, earnings will come to CA$2.4 billion, and it would be trading on a PE ratio of 15.4x, assuming you use a discount rate of 6.9%.
  • Given the current share price of CA$49.27, the analyst price target of CA$55.44 is 11.1% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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