Shaw Integration And 5G Rollout Will Drive Digital Adoption

AN
AnalystHighTarget
AnalystHighTarget
Not Invested
Consensus Narrative from 17 Analysts
Published
09 Jun 25
Updated
23 Jul 25
AnalystHighTarget's Fair Value
CA$69.00
31.8% undervalued intrinsic discount
23 Jul
CA$47.04
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1Y
-11.0%
7D
3.1%

Author's Valuation

CA$69.0

31.8% undervalued intrinsic discount

AnalystHighTarget Fair Value

Key Takeaways

  • Strategic asset monetization, technology rollouts, and integration synergies are set to drive superior earnings growth and free cash flow far beyond consensus expectations.
  • Expanding connectivity offerings position the company to capture an outsized market share and unlock substantial long-term revenue and margin growth.
  • Regulatory pressures, market maturity, high leverage, increased competition, and uncertain innovation returns threaten Rogers' revenue growth and financial stability.

Catalysts

About Rogers Communications
    Operates as a communications and media company in Canada.
What are the underlying business or industry changes driving this perspective?
  • Analyst consensus expects solid deleveraging, but the pace and magnitude are being undervalued: Rogers has achieved pre-Shaw leverage levels nine months ahead of plan, and with substantial free cash flow, ongoing real estate asset sales, and rapid debt repurchases, the company could meaningfully accelerate its path toward net leverage below 3.0 times-resulting in lower interest expense and strikingly higher earnings growth.
  • Analysts broadly highlight upside from sports assets and associated monetization, but recent pro forma revenue/EBITDA guidance does not capture large synergy opportunities or potential re-rating of MLSE and Blue Jays valuations; full consolidation, cost/risk integration, and potential value unlocking transactions could add billions to the balance sheet and sharply boost net asset value, driving a material step-up in reported profits and possible special distributions.
  • Rogers' satellite-to-mobile service, nationwide Wi-Fi 7 deployment, and unique 5G/"storm-ready" bundled offerings open up vast underserved geographic markets and new use-cases, presenting a multi-year growth runway well beyond what consensus models assume; this will drive high ARPU and subscriber momentum, with a disproportionate positive impact on future revenue and EBITDA growth.
  • The ongoing population expansion and urbanization in Canada, combined with Rogers' expanding out-of-footprint 5G home internet, allows for rapidly accelerating broadband penetration; as more Canadians demand high-speed, reliable connectivity for work and IoT-enabled lifestyles, Rogers is uniquely positioned to capture outsized share in both consumer and commercial markets, lifting long-term revenue growth far above current expectations.
  • Integration synergies from the Shaw acquisition and Rogers' leadership in digitization and AI/automation will yield structurally lower opex and capital intensity than anticipated by analyst consensus, allowing for a long-term step change in net margin expansion and higher free cash flow conversion far exceeding peer group and market expectations.

Rogers Communications Earnings and Revenue Growth

Rogers Communications Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?
  • This narrative explores a more optimistic perspective on Rogers Communications compared to the consensus, based on a Fair Value that aligns with the bullish cohort of analysts.
  • The bullish analysts are assuming Rogers Communications's revenue will grow by 3.6% annually over the next 3 years.
  • The bullish analysts assume that profit margins will increase from 8.5% today to 14.0% in 3 years time.
  • The bullish analysts expect earnings to reach CA$3.2 billion (and earnings per share of CA$5.95) by about July 2028, up from CA$1.8 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the more bullish analyst cohort, the company would need to trade at a PE ratio of 14.6x on those 2028 earnings, up from 14.2x today. This future PE is greater than the current PE for the CA Wireless Telecom industry at 14.2x.
  • Analysts expect the number of shares outstanding to grow by 0.98% per year for the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.08%, as per the Simply Wall St company report.

Rogers Communications Future Earnings Per Share Growth

Rogers Communications Future Earnings Per Share Growth

Risks

What could happen that would invalidate this narrative?
  • Heightened regulatory scrutiny is already impacting Rogers' outlook, as recent CRTC decisions threaten to force open access to its networks and cap returns, potentially forcing capital cuts and jeopardizing billions in network investment, which can negatively impact long-term revenue growth and capital returns.
  • The company faces a maturing Canadian wireless and cable market, as evidenced by declining wireless net additions (61,000 this quarter versus 162,000 last year), downward trending ARPU (reporting a 3% decline year-over-year), and flattening cable revenue, increasing the risk of stagnating top line revenue and compressing net margins.
  • High leverage remains a structural risk: even with deleveraging progress, the pro forma leverage ratio following the MLSE acquisition rises back near 4x, leaving Rogers exposed to rising interest expenses and limited financial flexibility, which may weigh on future earnings if organic growth lags or market rates rise.
  • Intensifying price competition, ongoing migration away from traditional video, and continued decline in ARPU (driven by lower outbound roaming and more aggressive multiline discounts) all highlight secular challenges to Rogers' ability to sustain margin expansion and service revenue growth.
  • The deployment of satellite-to-mobile texting and other innovations faces both uncertain monetization and significant competitive threats from global players like Starlink, meaning new services may be offset by both eroding legacy revenue and new sources of competition for both subscribers and service revenue.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The assumed bullish price target for Rogers Communications is CA$69.0, which is the highest price target estimate amongst analysts. This valuation is based on what can be assumed as the expectations of Rogers Communications's future earnings growth, profit margins and other risk factors from analysts on the bullish end of the spectrum.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of CA$69.0, and the most bearish reporting a price target of just CA$38.0.
  • In order for you to agree with the bullish analysts, you'd need to believe that by 2028, revenues will be CA$23.0 billion, earnings will come to CA$3.2 billion, and it would be trading on a PE ratio of 14.6x, assuming you use a discount rate of 7.1%.
  • Given the current share price of CA$46.44, the bullish analyst price target of CA$69.0 is 32.7% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

How well do narratives help inform your perspective?

Disclaimer

AnalystHighTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystHighTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystHighTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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