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Published
09 Feb 25
Updated
26 Aug 26
Views
910
Not Invested
Woolworths GroupWOW
WOW logo
Fair Value
AU$39.2
Share price26 Aug
AU$38.98Fairly Valued intrinsic discount
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1Y40.01%
7D-0.38%

Supply Chain Automation And Digital Channels Will Transform Retail

AN
AnalystConsensusTarget
AnalystConsensusTarget

Analyst Consensus Target compiles analysts opinions to create narratives on stocks using the Analysts Consensus Price Target, forecasted revenue and earnings figures, as well as the transcripts of earnings calls.

Published
09 Feb 25
Updated
26 Aug 26
Views
910
Not Invested
Fair ValueAU$39.2
Share priceAU$38.98
Fairly Valued intrinsic discount
Narrative
Updates22

Last Update 26 Aug 26

Fair value Increased 7.43%

WOW: Wage Decisions And Downgrades Will Test Fairly Priced Margins

Analysts have raised their fair value estimate for Woolworths Group from about A$36.49 to about A$39.20, reflecting updated assumptions on revenue growth, profit margins and future P/E multiples, even as recent broker research has shifted ratings lower with price targets clustered around A$36 to A$37.

Analyst Commentary

Recent Street research on Woolworths Group has turned more cautious, even as fair value estimates sit above many current broker price targets. For you as an investor, the key messages cluster around what higher labor costs and current valuation may mean for future returns and execution risk.

Bullish Takeaways

  • Some bullish analysts see support for Woolworths Group shares around the mid A$30s, with price targets such as A$37 and A$36 that are not far below recent fair value estimates. This can signal an expectation of reasonable execution against current assumptions.
  • The increase in at least one target price from A$34 to A$36 suggests updated models that incorporate recent information while still assigning Woolworths Group a valuation in the mid A$30s range.
  • Forecast adjustments that explicitly account for the Fair Work Commission wage decision indicate that analysts are updating their models rather than simply cutting exposure, which can help investors better frame earnings power once higher wage costs are absorbed.

Bearish Takeaways

  • Bearish analysts have shifted ratings on Woolworths Group from more positive stances toward Neutral and Sell, pointing to valuation concerns at current P/E multiples and share levels.
  • The move to a Sell rating alongside a higher target price of A$36 reflects caution that earnings in FY27 could be pressured by a 4.75% lift in retail store wages. This may compress margins if not fully offset by productivity gains or pricing.
  • Rating cuts that keep price targets clustered around A$36 to A$37 underline a tighter margin of safety relative to some fair value estimates, which can limit upside if Woolworths Group does not deliver on execution or cost control.
  • The decision by multiple brokers to step back from Buy views signals rising concern that the current valuation already reflects a lot of the perceived quality of Woolworths Group. This leaves less room if earnings forecasts are revised lower again.

What’s in the News for Woolworths Group

  • Woolworths Group declared a fully franked final dividend of A$0.52 per share for the fiscal year ended 28 June 2026, with total dividends for the year at A$0.97 per share. The company linked this to an increase in NPAT. Source: company announcement on dividend increases.
  • The final dividend for fiscal 2026 is scheduled to be paid on or around 25 September 2026. Source: company announcement on dividend increases.
  • Woolworths Group has flagged an upcoming Analyst and Investor Day, which can provide more detail on management’s current thinking on capital allocation, costs and growth priorities. Source: company event calendar.

Valuation Changes for Woolworths Group

  • Fair Value has risen slightly from about A$36.49 to about A$39.20. This points to a modest uplift in the assessed intrinsic value of Woolworths Group shares.
  • Discount Rate has moved up slightly from about 7.24% to about 7.40%. This indicates a marginally higher required return on Woolworths Group in the updated model.
  • Revenue Growth has edged higher from about 4.15% to about 4.25% a year. This reflects a small adjustment to top line assumptions expressed in A$ terms.
  • Net Profit Margin has increased slightly from about 2.63% to about 2.65%. This represents a very modest change to Woolworths Group earnings expectations as a share of A$ revenue.
  • Future P/E has risen from about 26.4x to about 27.5x. This points to a slightly higher valuation multiple being applied to Woolworths Group forward earnings.
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Key Takeaways

  • Investments in supply chain automation, digital channels, and fulfillment centers are set to boost operational efficiency, digital earnings, and future profit margins.
  • Focus on core food retail, evolving consumer preferences, and business simplification strategies underpin consistent revenue growth and enhanced margin resilience.
  • Ongoing challenges in discretionary retail, competitive pricing pressures, high investment needs, and operational costs threaten profitability and market share growth targets.

Catalysts

About Woolworths Group
    Operates retail stores in Australia and New Zealand.
What are the underlying business or industry changes driving this perspective?
  • The ongoing investment and upgrades in Woolworths' supply chain automation and distribution centers are expected to drive significant operational efficiencies and margin improvement over the next few years, as dual running and commissioning costs roll off and new facilities like Moorebank and Auburn CFCs deliver returns-likely supporting higher future EBIT and ROIC.
  • Accelerating growth in e-commerce (17.4% in Australian Food for FY25) and digital channels, including rapid delivery services and new fulfillment centers, positions Woolworths to capture a larger share of the expanding online grocery market, driving sustained revenue growth and improved digital earnings through greater scale and optimized fulfillment costs.
  • Population growth and urbanization in Australia and New Zealand continue to underpin long-term baseline demand for supermarket and essential retail goods, ensuring a healthy sales runway and supporting consistent top-line revenue growth.
  • Customer demand for healthy, fresh, and sustainable products is enhancing Woolworths' private label and fresh food value proposition, enabling product premiumization and differentiation-potentially expanding net margins as more shoppers prefer fresh and healthier food choices.
  • Strategic divestments and the simplification of Woolworths' business through cost rationalization, focus on core food retail, and material cost reduction programs ($400 million targeted savings) are expected to stabilize and eventually lift net margins and earnings resilience, positioning the company for sustainable EBIT and free cash flow growth.
Woolworths Group Earnings and Revenue Growth

Woolworths Group Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?

  • Analysts are assuming Woolworths Group's revenue will grow by 4.3% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 1.6% today to 2.7% in 3 years time.
  • Analysts expect earnings to reach A$2.1 billion (and earnings per share of A$1.75) by about August 2029, up from A$1.1 billion today. The analysts are largely in agreement about this estimate.
  • In order for the above numbers to justify the price target of the analysts, the company would need to trade at a PE ratio of 27.5x on those 2029 earnings, down from 43.1x today. This future PE is lower than the current PE for the AU Consumer Retailing industry at 55.4x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.4%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?
  • Persistent weakness and losses in discretionary retail division BIG W, combined with required ongoing transformation and store technology investments, could continue to weigh on consolidated group profitability and net margins if execution lags or market remains highly competitive.
  • Intensifying price competition from both established competitors (e.g., Coles) and discounter expansion (ALDI, Costco), particularly as the company invests over $100 million in price reductions and deals with increasing promotional penetration, may compress Woolworths' gross and net margins and limit earnings recovery.
  • High and sustained capital expenditures for store renewals, technology upgrades, and supply chain automation-while necessary for competitive positioning-risk straining free cash flow and return on invested capital if sales growth does not accelerate or returns do not materialize as projected.
  • Growing stock loss (shrinkage) and increased acts of in-store violence and aggression have materially elevated costs and impacted gross margins, with additional security and loss prevention investments likely to persist, further pressuring profitability.
  • Woolworths' own management acknowledges that customer sentiment and 'Voice of Customer' scores have not yet translated into improved market share or sales growth, raising risk that long-term revenue and EBIT growth targets may be missed if consumer leakage to competitors and muted sales momentum continue.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The analysts have a consensus price target of A$39.2 for Woolworths Group based on their expectations of its future earnings growth, profit margins and other risk factors.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of A$43.5, and the most bearish reporting a price target of just A$31.5.
  • In order for you to agree with the analysts, you'd need to believe that by 2029, revenues will be A$81.1 billion, earnings will come to A$2.1 billion, and it would be trading on a PE ratio of 27.5x, assuming you use a discount rate of 7.4%.
  • Given the current share price of A$40.18, the analyst price target of A$39.2 is 2.5% lower. The relatively low difference between the current share price and the analyst consensus price target indicates that they believe on average, the company is fairly priced.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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Fair Value vs Share Price

AU$39.2
vs AU$38.98Fairly Valued intrinsic discount
PastFuture081b2015201820212024202620272029Revenue AU$81.1bEarnings AU$2.1b
4.3%
Revenue growth
2.7%
Profit margin

Recent News & Updates

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Recent updates

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Stay ahead on Woolworths Group

  • Fair value estimate changes
  • Narrative and analyst updates
  • Key company announcements

Company analysis

Proven track record and fair value.

Market capAU$47.2b
PB9.9x
Estimated Growth4.1%
Dividend Yield2.7%
Full analysis

CEO & management

Amanda Bardwell
CEO
4.5yrs
CEO Tenure

Operates retail stores in Australia and New Zealand.

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