APRA278470
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Fair Value
₩502.5k
Share price29 Jul
₩320k36.3% undervalued intrinsic discount
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1Y86.05%
7D-9.60%

A278470: Share Repurchase Completion Will Unlock Wider Market Access Opportunities

Analyst Consensus Target compiles analysts opinions to create narratives on stocks using the Analysts Consensus Price Target, forecasted revenue and earnings figures, as well as the transcripts of earnings calls.

Published
02 Mar 25
Updated
29 Jul 26
Views
64
Not Invested

Last Update 29 Jul 26

Fair value Increased 3.02%

A278470: Global Beauty Rollout And 2026 Margins Will Support Earnings Power

The analyst price target for APR has been updated from ₩487,777.78 to ₩502,500.00, reflecting revised views on fair value, discount rate assumptions, revenue growth expectations, profit margins, and future P/E levels according to analysts.

What's in the News for APR

  • APR launched its Medicube AGE-R Booster Pro X2 home beauty device in the U.S. and UK, extending availability across major global e commerce platforms starting June 11, with initial rollout on TikTok Shop in the U.S., followed by Amazon in the U.S. and both platforms in the UK. Source: Key Developments
  • The company outlined plans to build a broader presence in North America and Europe through future offline retail expansion for the Booster Pro X2, aiming to increase consumer access to its home skincare devices. Source: Key Developments
  • Medicube, APR's Korean skincare brand, completed an official partnership with Goldenvoice to run its largest U.S. consumer activation at the Coachella Valley Music and Arts Festival 2026. The event will feature multi day experiential marketing focused on the Medicube Booster Pro. Source: Key Developments
  • The Coachella activations attracted an estimated 3,500 to 5,000 visitors per day across multiple on site locations and generated about $2.2m in earned media value, with Medicube ranking among the top three most mentioned beauty brands during Weekend One. Source: Key Developments
  • Medicube supplemented its on site Coachella presence with an off site hotel takeover that served as a beauty and creator hub, including influencer programming and TikTok creator appearances to raise brand awareness around APR's skincare devices. Source: Key Developments

Valuation Changes for APR

  • Fair value has risen slightly from ₩487,777.78 to ₩502,500.00, reflecting updated analyst assumptions for APR.
  • The discount rate has edged down from 7.21% to 7.14%, indicating marginally lower required return assumptions in the updated model.
  • Revenue growth expectations have increased from 34.92% to 39.47%, based on revised projections for APR's top line.
  • The net profit margin has eased from 20.61% to 20.06%, pointing to slightly more conservative assumptions on future profitability.
  • The future P/E has moved lower from 23.69x to 22.66x, suggesting a reduced valuation multiple applied to APR's expected earnings.
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Key Takeaways

  • APR's expansion into the U.S. market and Japan aims to boost revenue and enhance international brand presence through aggressive B2B sales and offline retail strategies.
  • Product lineup expansion and European certification could significantly increase sales, while planned share buybacks aim to enhance shareholder value and financial attractiveness.
  • Uncertainty in audited financial data, economic conditions, and expansion strategy could negatively impact revenue, net profit, and operational expenses.

Catalysts

About APR
    APR Co.,Ltd manufactures and sells cosmetic products for men and women.
What are the underlying business or industry changes driving this perspective?
  • APR's aggressive expansion into the U.S. market and B2B sales forecasts a threefold increase in B2B sales for 2025, potentially driving substantial revenue growth.
  • The planned launch of 3 to 4 new beauty device products and expansion into new sales channels in 2025 could enhance product lineup and increase sales, potentially growing both revenue and operating profit margins.
  • The company's entry into offline sales in Japan and its strategy to secure placement in 3,000 stores by the end of 2025 can significantly enhance revenue and international brand presence.
  • Achieving CPMP certification for key products allows APR to access all 27 EU member nations, potentially increasing European sales and boosting top-line growth.
  • Planned share buybacks and cancellations in 2025, including a ₩300 billion buyback, could enhance shareholder value and earnings per share (EPS), positively impacting net margins and overall financial attractiveness to investors.
APR Earnings and Revenue Growth

APR Future Earnings and Revenue Growth

Assumptions

How have these above catalysts been quantified?

  • Analysts are assuming APR's revenue will grow by 39.5% annually over the next 3 years.
  • Analysts assume that profit margins will increase from 19.2% today to 20.1% in 3 years time.
  • Analysts expect earnings to reach ₩1009.1 billion (and earnings per share of ₩23010.2) by about July 2029, up from ₩357.0 billion today. However, there is a considerable amount of disagreement amongst the analysts with the most bullish expecting ₩1313.3 billion in earnings, and the most bearish expecting ₩732.0 billion.
  • In order for the above numbers to justify the price target of the analysts, the company would need to trade at a PE ratio of 22.9x on those 2029 earnings, down from 34.1x today. This future PE is greater than the current PE for the KR Personal Products industry at 13.7x.
  • Analysts expect the number of shares outstanding to remain consistent over the next 3 years.
  • To value all of this in today's terms, we will use a discount rate of 7.14%, as per the Simply Wall St company report.

Risks

What could happen that would invalidate this narrative?
  • Potential risks arise from the financial information and data not being audited, which could lead to adjustments that may affect reported revenue and net profit.
  • Concerns regarding market conditions and strategic planning changes might impact forecasted revenue and profitability, especially if global economic conditions shift adversely.
  • The indirect impact of tariffs, exchange rates, and logistics costs could lead to increased operational expenses, affecting net margins.
  • Reliance on expanding the B2B sales and the aggressive global expansion strategy carries execution risk, which could impact earnings if expansion goals aren't met.
  • Challenges in the NERDY brand and its inventory provisions could continue to affect net profit if not managed effectively.

Valuation

How have all the factors above been brought together to estimate a fair value?

  • The analysts have a consensus price target of ₩502500.0 for APR based on their expectations of its future earnings growth, profit margins and other risk factors.
  • However, there is a degree of disagreement amongst analysts, with the most bullish reporting a price target of ₩560000.0, and the most bearish reporting a price target of just ₩330000.0.
  • In order for you to agree with the analysts, you'd need to believe that by 2029, revenues will be ₩5031.4 billion, earnings will come to ₩1009.1 billion, and it would be trading on a PE ratio of 22.9x, assuming you use a discount rate of 7.1%.
  • Given the current share price of ₩325000.0, the analyst price target of ₩502500.0 is 35.3% higher.
  • We always encourage you to reach your own conclusions though. So sense check these analyst numbers against your own assumptions and expectations based on your understanding of the business and what you believe is probable.

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Disclaimer

AnalystConsensusTarget is a tool utilizing a Large Language Model (LLM) that ingests data on consensus price targets, forecasted revenue and earnings figures, as well as the transcripts of earnings calls to produce qualitative analysis. The narratives produced by AnalystConsensusTarget are general in nature and are based solely on analyst data and publicly-available material published by the respective companies. These scenarios are not indicative of the company's future performance and are exploratory in nature. Simply Wall St has no position in the company(s) mentioned. Simply Wall St may provide the securities issuer or related entities with website advertising services for a fee, on an arm's length basis. These relationships have no impact on the way we conduct our business, the content we host, or how our content is served to users. The price targets and estimates used are consensus data, and do not constitute a recommendation to buy or sell any stock, and they do not take account of your objectives, or your financial situation. Note that AnalystConsensusTarget's analysis may not factor in the latest price-sensitive company announcements or qualitative material.

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Fair Value vs Share Price

₩502.5k
vs ₩320k36.3% undervalued intrinsic discount
PastFuture-8b5t2018202020222024202620282029Revenue ₩5.0tEarnings ₩1.0t
39.5%
Revenue growth
20.1%
Profit margin

Recent News & Updates

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Recent updates

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Company analysis

Exceptional growth potential with flawless balance sheet.

Market cap₩12.0t
PB23.6x
Estimated Growth28.8%
Dividend Yield2.2%
Full analysis

CEO & management

Kim Byeong Hun
CEO
N/A
CEO Tenure

Manufactures and sells cosmetic products for men and women.